Football Shirt Culture - Latest Football Kit News and More
Latest Football Kit News and More 
Swindon Town revealed the 2020/21 home shirt, produced by Puma.
After last year’s shirt featured a flux gradient, this year’s Puma number features a bold red front complimented by the club's mainline sponsor, Imagine Cruising. Over the shoulders, a white stripe runs down the sleeve slimming to point at the top of the arm.
Bradford City revealed their new Home kit for the 2020/21 season.
Produced by official kit and retail supplier, Avec Sport, the shirt sees City’s traditional claret and amber stripes accompanied by a unique pinstripe pattern, featured on both the front and back panels.
West Ham United have launched their Umbro trainingwear collection for the 2020-21 season.
The stylish range generally keeps things simple, with a clean approach to the polo shirts, shorts and jackets in particular. The tertiary white of the playing kit is generally eschewed - the sponsor, Betway, occasionally appears undyed - so claret with subtle blue embellishment (including monotone crests), and vice versa, is the overall approach.
En Avant Guingamp have launched their new, 2020-21 Home and Away kits from Umbro.
The French Ligue 2 side will wear a red shirt with black sleeves and a slim black vertical stripe and, when required to change, a white shirt with a textured diagonal sash in black and red. Both shirts have full-colour crests and the legend “Tous Ensembles, Toujours En Avant” - all together, always forward - on the upper back.
Celtic FC revealed their new 2020-21 Home football kit by Adidas.
The classic green and white Hoops proudly span the chest, sitting seamlessly beside the three stripes on the shoulders. The gold star shines on the breast commemorating Celtic’s achievement as the first British club to win the European Cup.
Walsall Football Club revealed their new Away kit for the 2020/21 season.
The new strip has been manufactured by Errea and will once again be sponsored by HomeServe. The away kit features colours that are synonymous with Walsall and the Black Country.
Walsall Football Club revealed their new home kit for the 2020/21 season.
The new strip has been manufactured by Errea and will once again be sponsored by HomeServe. The home kit will be red with a green collar and is a throwback to previous Saddlers strips from the late 70’s and early 80’s. The shirt will feature the Black Country flag inside the neck of the shirt.
Glentoran Football Club in association with technical partners Umbro and Clubsport NI unveiled the new Home Kit for the 20/21 season.
While the past few seasons Umbro have drawn inspiration from vintage Glentoran pieces, the Home 2020/21 looks firmly to the future for its design inspiration.
Nike have released a new pre-match/warm-up style “short-sleeve football top” shirt for Chelsea.
The shirt features heavily-stylised navy/white and blue/navy hoops, with the Nike Swoosh in white and the Stamford Bridge side’s crest in full colour. The Three (3) logo doesn’t appear, and this may also determine whether or not some fans take up this alternative design in preference to one of the new playing shirts.
Along with the announcement of Hummel’s new partnership with Merseyside Premier League club Everton FC, and the Toffees new 2020-21 Home kit, the Danish brand have released a fetching pre-match/warm-up shirt.
The block-textured shirt has the unmistakable blue colouring of the famous side - along with Hummel’s logo, chevrons and new “Cazoo” sponsorship logo - but the usual secondary use of white stretches to plain raglan sleeves. Too controversial for playing wear, but an alternative for the fans that will hopefully grace Goodison Park stands in the not-too-distant future.
