The 2007/08 season will see Rochdale AFC celebrate 100 years of professional football in the town and to honour this achievement they will be reverting back to a replica of the kit worn in 1907.
Rochdale's home colours are blue shirts, blue shorts and blue socks. The first ever Rochdale kit was black and white striped shirts with white shorts, believed to be influenced by Newcastle United, who were one of the best teams in England at the time. Dale have reintroduced this striped kit for the centenary year, starting with the last home match of the 06/07 season against Hartlepool United on 28th April when at Spotland.
In 1949, Dale switched from stripes to the current blue kit, but it is unknown what the reasons were for this. Other kits have included white shirts with black shorts, white shirts with blue shorts and a blue shirt with white sleeves. Current Rochdale kits and training gear are manufactured by Nike.
The Dale have had sponsored shirts since 1983, the most notable sponsor being Carcraft. They are currently sponsored by MMC Estates, a housing company that currently is working in the Spodden Valley area. Other former sponsors include All-in-One Garden Centre, Smith Metals and Keytech.
Rochdale's away kit is all-white with blue trim, and the third kit is yellow shirts with black shorts. Other historical away kits have included teal/black, green and red.
Rochdale's badge is an adaptation of the old Rochdale town crest, featuring various industrial and heraldic imagery. The blue ring around the outside features the club's full name and also the nickname. Rochdale's motto is the Latin "Crede Signo", which roughly translated means "Believe in the Sign". The football club shares the motto with that of the town itself. For the centenary year, the badge will be circled with gold lettering, commemorating the 100 years that Dale have been in existence.