The all-white strip replaces the blue away strip and will be available in official club stores from Thursday June 28. The crew-neck shirt features Umbro's new Climate Control Technology, incorporating a new and unique fabric called Trilogy -a three-stage thermodynamic performance material, tested at Loughborough University's sport science department.
The fabric controls the microclimate between the skin and the fabric, helping to regulate the body' temperature.
raditionally, most sports fabrics attempt to manage solely moisture, but Umbro's new Trilogy fabric now controls vapour, moisture and heat.
The new design has strong visual dynamics with clever attention to detail.
The shirt is predominantly white, with red and black flashes at the shoulder, while the side panel incorporates a graphic print which is Umbro's unique design identity.
It also bears the traditional embroidered SAFC club crest and the double diamond Umbro logo, along with the new club sponsor Boylesports logo. Modern construction techniques include laser cutting across the shoulder and thermal bonded cuffs, increasing comfort levels for players and fans. The all-important stamp of authenticity is embossed directly into the fabric.
Umbro has also designed a shirt that is fitted to suit the shape of the female body, to enhance comfort while maintaining the performance qualities of the men's shirt.
The shorts are white with red and black flashes and the kit is completed with white socks bearing the Umbro logo in red.
SAFC marketing and communications Director Lesley Callaghan said: "We think the new Umbro design is very striking and I'm sure the colour will prove to be popular with our supporters.
"everyone is looking forward to the June 28th launch, which will enable fans to have their new shirts ahead of their summer holidays.
A family fun event at the Stadium of Light on June 28 (from 5pm) will kick off the launch day and supporters can pre-order their shirts online now
Sunderland AFC Player of the Year Nyron Nosworthy, one of the first to see the new Umbro designs, said: "I think the new kit is fantastic,I love the colour and the design is great"
Me and the lads are looking forward to playing in it and I'm sure the fans will really like it, to Sunderlands new home kit will be launched on Thursday July 26.