Football Shirt Culture.com

Here it is: the new adidas home kit to be worn by Billy's boys in the Barclays Premier League.

Derby County are exclusively giving Rams fans the first view of a shirt that more than 1,000 supporters have already pre-ordered unseen! In fact they took more orders via DCFC hotline in the first day of sales than we sold during the entire shirt pre-order period this time last year.

All pre-orders - including existing and new orders - will go into the hat to have the first new shirt delivered, by a Rams first-teamer. They can also officially reveal that the adidas away kit in season 2007/08 will be a reverse of the home kit - with black shirt and white shorts.

The away kit will be available to buy at shopDCFC from September. There are no plans to retail an all-yellow third kit - manufactured by adidas for the Rams to wear away against opponents whose club colours are also black and white. The new adidas kit is coming soon - and you can be among the first to sport the new shirt as the Rams return to the Premier League.

The Rams have entered into a five-year agreement with the world's leading sports brand who will supply team and staff kit and branded merchandise including replica kit.

"We are absolutely delighted," said Derby County managing director Mike Horton, "as adidas is a brand renowned for quality and that will appeal to our fans.

"This is a tremendous opportunity for the club and adidas to work together, and marks the start of what should be a long and rewarding relationship."

Gavin Thomson, sales director, adidas area north, said: "We are very excited about our new relationship with Derby County. This comes at an exciting time in Derby's own development."

Top Premiership clubs Chelsea and Liverpool wear adidas.