Ajax and adidas unveiled the new Ajax home kit for the 2008/2009 season. With AEGON as the new head sponsor, the logo of the sponsor is shown horizontally for the first time in 18 years.
The Ajax logo is placed on the heart. A white badge is used on which the Ajax logo is embroidered, so that it creates a retro style. This classic style is also carried forward into the design of the shirt, with a round collar and fitted shape. The new Ajax-away kit will be officially launched on Friday, July 25.