Charlton Athletic 2008-09 Joma football kits
Charlton Athletic have signed an shirt sponsorship deal with the UK's leading sports fashion retailer, JD Sports.
Charlton unveiled the two new Joma kits that the Addicks will wear during the 08/09 Championship campaign. One of JD Sports' youth fashion brands, Carbrini Sportswear, is emblazoned on the front of the jerseys under the agreement, and will become the predominant brand at The Valley.
And new Charlton signing Mark Hudson and promising winger Scott Wagstaff were selected to model the new strips for the first time.
Charlton chairman Derek Chappell said: "We are absolutely delighted to be associated with JD Sports, and delighted that they have shown such confidence in the club ahead of next season. I believe it's going to be a fruitful partnership for both parties."
He added: "These are difficult times for clubs seeking sponsorship deals, given the current financial climate, but we are thrilled that JD Sports see the value of being associated with Charlton and all that the club represents."
Unveiling their two strips for the coming 2008/09 campaign, which have again been manufactured by Spanish firm Joma, Charlton revealed a new red design featuring white side panels and a further white horizontal panel across the chest.
The away kit is white with black side panels and a red and black stripe across the chest.
JD Sports will stock replica Addicks shirts in stores close to The Valley and in key Charlton-supporting areas, and the deal includes a series of bonuses based on the club's success in the league and cup competitions.
JD Sports chief executive Barry Bown said: "We are very pleased to be sponsoring Charlton for the forthcoming season. It is an initial one-year deal and we feel it will give us great brand visibility at a key Championship club.
"This is our first serious investment in football shirt sponsorship in England and will enable our Carbrini Sportswear brand to gain much greater awareness."
He added: "Charlton have a fantastic heritage and a thriving community programme, and we look forward to a very beneficial relationship."
Founded in 1981 with one shop in Bury, Lancashire, the John David Group plc is the UK's leading specialised multiple retailer of fashionable branded and own-brand sports and casual wear with more than 340 stores.
The closest JD Sports stores to The Valley are located in Bexleyheath and Woolwich. Further branches in key Charlton-supporting heartlands can be found in Greenwich, Dartford, Bluewater shopping centre, Maidstone and Chatham.
Charlton chief executive Steve Waggott said: "I am delighted to form an exciting partnership with such a reputable and renowned brand through an innovative agreement that will develop many different benefits to both organisations.
"It is the culmination of a long journey by our commercial team to find the right sponsor for the club, and I am looking forward to working with the JD Group."
Fans will be able to pre-order the kits online shortly, and the club will announce in the near future when the strips will go on sale in the Superstore and Bexleyheath retail outlet.
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Comments
che schifo!
Absolutely bad
0/5 as usual for a joma kit
And Carbrini? Not all Charlton fans are pikies and want to wear hoodies!
Overall though you know it\'s a bad kit when the bit you like most is the away kits\' shorts lol
joma have once again produced an awful set of designs.
On the plus side, Joma also do Cardiff\'s kit, so if they manufacture one for them as bad as this, every football supporter will surely be happy.
The 06-08 kit was great but this is plain unpleasant!... I was actually looking forward to getting the new kit but maybe not.
Like many Charlton fans we\'d always hoped we would change kit sponsors... I
The 06-08 kit was great but this is plain unpleasant!... I was actually looking forward to getting the new kit but maybe not.
Like many Charlton fans we\'d always hoped we would change kit sponsors... I
this is, as has already been said, a pro evo kit. the south london reds. where is our identity with this sack of toss.
what is this substandard sponsor? we look like a league two club (at that), not a club that was tussling with the greats 18 months ago.
nice one steve waggott, the first thing you do when you get here is get your blind mate to choose the kit.
but, to be fair, i know i\'ll buy it. only out of principle.
this season, visually, might as well not exist.
Carbrini indeed, truly shocking.....JD Sports isnt even a real sports shop.
Actually the away, with the off-set quarters, is probably based on the training/warm-up shirts that Parma FC were using last season....only worse!
Cheers Joma.
Please that I\'m going to be saving 80 quid this season by not buying these horrible kits, that is...
Why can\'t we ever get a half-decent kit manufacturer and sponsor? Not had a decent one since adidas back in the 80s.
..................the red/brown mixture would be insulted to be on there i think .................the kit\'s filth and i am charlton through n through !!!
Kit maker does not matter ....sponsor does as it shows what level of success is applied to your club .......another bad year and we\'l be lucky to get \"happy shopper\" !!
Sums up Charlton perfectly.
\"It is the culmination of a long journey by horse and cart by our commercial team to find the right sponsor for the club.\"
Seems you uneducated types need to grow up, and stop taking swipes at the mighty FA Cup finalists just because your jealous
Bet you\'re a Leeds fan, aren\'t you?