Millwall's new third kit is flying off the shelves in the Millwall Club Shop. The kit has a retro design and is proving a popular buy with supporters.
The orange kit is sponsored by Bukta teamwear. The club's main sponsor CYC only agreed to sponsor the home and away kits and this gave Bukta the possibility to put its name on the 3rd kit.
Millwall Kit Manager Adrian Wisson said : "It's not a traditional colour - but having a third kit gives you a chance to choose something a bit off beat."
"Chelsea wore a bright kit a few seasons ago and we thought it could benefit us to go down a similar route."
"Sometimes in our division the lighting at grounds is not too great, and this orange kit will help the players pick out each other."
Wisson added: "Fans are saying it looks a bit like a Holland kit from the 1970s or 80s. I like it as it's different from other teams in the Football League."
This is a strictly limited shirt is priced at GBP 39.99 for adults (shorts an additional GBP 19.99) and GBP 29.99 for a junior shirt.