The new 2008 England Away Kit was official launched this afternoon and will make its debut at Wembley on Wednesday for Fabio Capello's first game in charge.
The new shirt, which sees the Three Lions crest in the centre of the chest, will be worn during the 2010 World Cup qualifying campaign and will mark the beginning of a new era for the team. England’s rich heritage is married with revolutionary technology by incorporating a QR (Quick Read) code into the shirt’s label. This effectively serves to bring the shirt to life, enabling fans to access a unique QR website.

Upon photographing the code with their mobile phones, fans will be taken to the website where they can obtain exclusive content about UMBRO and England.
This is the first time that QR code has ever been incorporated into a football shirt.As regards the strip’s other technical features, comfort and ease of movement is central in the shirt's design. The shirt has been anatomically cut to emphasise the athleticism of the player, whilst a twill mesh body fabric ensures that it is both lightweight and breathable. Other benefits include a hybrid neckline and a specially shaped underarm gusset, which maximise comfort and mobility.

New England 2008 away Umbro kit launched


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Comments
what is the black for - in memmorial of not qualifying ?!
it\'s a bit similar to the WC 82 away kit
umbro are horrible
Also, another bug bear for me: why does the England badge, the three lions, one of the most famous emblems in the history of football have to have the word \"England\" written above it? It\'s like writing \"Mona Lisa\" all over the Mona Lisa. God I hate marketing people.
bring back red numbers on the home shirts.
agree about the badge too,why did they start putting ENGLAND above it.And the star belongs above
probablly Umbro is being leaded by this retro trend as Nike is doing on the current kits...
anyway, the star separated of the crest was quite clever..
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greetings from Rio on carnival days!
B)
\"England have one the World Cup ONCE! Yes, just the ONCE! Not multiple times, like Germany, Argentina, Brazil or Italy, but ONCE! And they invented the damn game! ONCE! Pathetic, isn\'t it?!\"
2.the \'england\' above the badge was put there so the logo could be copyrighted/patented.
3.in nature symmentry and balance subconsciously equates with beauty.
4.normally do not like badge in centre, but work on this kit better that on the side(see #3).
5.france do not complain about their one star!
6.to pompeypete where is gareth barry, he is not in the pictures?
it\'s hard to tell them apart without the badges. at least this kit will be recognisable.
the best one ever was the one with the one before the new home kit
the one with the flag on the shoulder
99% sure that the answer is no.
also no one will care if england win something in it.
Pip pip cherio!
So basically, at the current exchange rate this shirt costs approximatley 45 pounds ninety nine pence.
In order to wire you the merchandise directly I require a few details.
Nothing personal madame. Simply just your bank account details and sort code.
cousin benson money transfer.
The back is the best bit in my opinion. very interesting design
lol Fonejacker rules.
I\'m sure that Senor Rio will look fantastico in this Umbro top. It shall mask his ugliness and his dodgy passing , by the sheer ghastlyness of the Umbro top.
I agree that the 82 Away top was a classic , very retro and very trendy..still to this day.
Italy also had a classic strip , that led them on their way to a fantastic World Cup Win.
Oh God...I\'ve messed up again...I hope the camera will not be on me , whenever England meet my beloved Italia...what to sing
Ciao
Fabio
tru tho :s
i swear if we got sponsored by nike we\'d instantly become awesome!
capello\'s captain should be rooney and our kit supplier should be nike.
if these two ideas were put into practice 2010 is pretty much in the bag.
(i\'m actually being serious!)
I actually like this shirt alot and it has good quality, just go to a store and see yourself!My friends and I have always been wondering why people want Umbro to go. Look at the cheap Puma shirts from this Euro,not sure if you want that!
Anyway,I have a question. I have a few shirts with match day transfer on it (eg. France v England 26.03.2008). Does anyone know where I could find one for the Sweden game at the World Cup (needs to be in gold to fit the red jersey and its gold numbering) and any game at the euro 04 where England wore the white home shirt?I really hope to hear from you T H A N K S alot!