The new 2008 England Away Kit was official launched this afternoon and will make its debut at Wembley on Wednesday for Fabio Capello's first game in charge.
The new shirt, which sees the Three Lions crest in the centre of the chest, will be worn during the 2010 World Cup qualifying campaign and will mark the beginning of a new era for the team. England’s rich heritage is married with revolutionary technology by incorporating a QR (Quick Read) code into the shirt’s label. This effectively serves to bring the shirt to life, enabling fans to access a unique QR website.
Upon photographing the code with their mobile phones, fans will be taken to the website where they can obtain exclusive content about UMBRO and England.
This is the first time that QR code has ever been incorporated into a football shirt.As regards the strip’s other technical features, comfort and ease of movement is central in the shirt's design. The shirt has been anatomically cut to emphasise the athleticism of the player, whilst a twill mesh body fabric ensures that it is both lightweight and breathable. Other benefits include a hybrid neckline and a specially shaped underarm gusset, which maximise comfort and mobility.
I quite like it...was fearing a generic umbro kit like the home one with diamonds everywhere but it looks alright. The blue bits make it look a bit different. Why is Gareth Barry modeling it? As well as he played against Israel and Russia surely he\'s not one of our top players?
I\'ve never forgiven Ummm... bro for the all maroon debacle and the grey striped away shirt kit from Euro 96. This is appalling. <br /><br />Also, another bug bear for me: why does the England badge, the three lions, one of the most famous emblems in the history of football have to have the word \"England\" written above it? It\'s like writing \"Mona Lisa\" all over the Mona Lisa. God I hate marketing people.
it really had a link to the 86 Admiral away kit.<br />probablly Umbro is being leaded by this retro trend as Nike is doing on the current kits...<br />anyway, the star separated of the crest was quite clever..<br /> ;-) <br /><br />well, I\'m a new blogger of sportwear, if anyone wants to take a look, check this out on<br /><br /> :arrow: http://sport2wear.wordpress.com/<br /><br />greetings from Rio on carnival days!<br /> B)
The trouble with that single star, on its own, away from the badge is... it screams - <br /><br />\"England have one the World Cup ONCE! Yes, just the ONCE! Not multiple times, like Germany, Argentina, Brazil or Italy, but ONCE! And they invented the damn game! ONCE! Pathetic, isn\'t it?!\"
1. umbro produce genetic kits, people moan. umbro produce unique kit, people moan. maybe you lot should either start a football shirt company or stop moaning so much.<br />2.the \'england\' above the badge was put there so the logo could be copyrighted/patented.<br />3.in nature symmentry and balance subconsciously equates with beauty.<br />4.normally do not like badge in centre, but work on this kit better that on the side(see #3).<br />5.france do not complain about their one star!<br />6.to pompeypete where is gareth barry, he is not in the pictures?
minty....this article has been edited to include the pics from the press conference...the original ones released (see FA website) have Cole, Terry, Owen, Richards and Barry in the kit on the training ground. And whilst i\'m at it...David Bentley modelling the new kit? in Joe Cole\'s number 11 shirt? Half of Englands fans havnt forgiven him for the Under 21s farce!
This is the worst kit for a long long time. Umbro have produced some of the best shirts I can remember..Chelsea 96/97, Man Utd 95, England 01 to name a few. But this is just horrendous. Stop following the template by a prat in a suit, and be inspired. They\'re supposed to be artists.
Disgusting! Goalie is nice though. Support Iraq. They are much betterings. <br /><br />So basically, at the current exchange rate this shirt costs approximatley 45 pounds ninety nine pence.<br /><br />In order to wire you the merchandise directly I require a few details.<br /><br />Nothing personal madame. Simply just your bank account details and sort code.<br /><br />cousin benson money transfer.
[quote=AH!!]Disgusting! Goalie is nice though. Support Iraq. They are much betterings. <br /><br />So basically, at the current exchange rate this shirt costs approximatley 45 pounds ninety nine pence.<br /><br />In order to wire you the merchandise directly I require a few details.<br /><br />Nothing personal madame. Simply just your bank account details and sort code.<br /><br />cousin benson money transfer.[/quote]<br /><br />lol Fonejacker rules.