The new 2008 England Away Kit was official launched this afternoon and will make its debut at Wembley on Wednesday for Fabio Capello's first game in charge.

The new shirt, which sees the Three Lions crest in the centre of the chest, will be worn during the 2010 World Cup qualifying campaign and will mark the beginning of a new era for the team. England’s rich heritage is married with revolutionary technology by incorporating a QR (Quick Read) code into the shirt’s label. This effectively serves to bring the shirt to life, enabling fans to access a unique QR website.

The new shirt, which sees the Three Lions crest in the centre of the chest, will be worn during the 2010 World Cup qualifying campaign and will mark the beginning of a new era for the team

Upon photographing the code with their mobile phones, fans will be taken to the website where they can obtain exclusive content about UMBRO and England.

This is the first time that QR code has ever been incorporated into a football shirt.As regards the strip’s other technical features, comfort and ease of movement is central in the shirt's design. The shirt has been anatomically cut to emphasise the athleticism of the player, whilst a twill mesh body fabric ensures that it is both lightweight and breathable. Other benefits include a hybrid neckline and a specially shaped underarm gusset, which maximise comfort and mobility.

New england kit 08/09 by umbro

 

 

Comments (63)

  1. fsc

the England Logo and Number are to cloose to each other for my taste and <br /><br />what is the black for - in memmorial of not qualifying ?!

 
  1. fsc

it\'s navy blue.<br /><br />it\'s a bit similar to the WC 82 away kit

 
  1. fsc
  1. ali

horrible :-x <br />umbro are horrible

 
  1. fsc

i hope this isnt wat every single other umbro shirt will be like next season

 
  1. fsc

I quite like it...was fearing a generic umbro kit like the home one with diamonds everywhere but it looks alright. The blue bits make it look a bit different. Why is Gareth Barry modeling it? As well as he played against Israel and Russia surely he\'s not one of our top players?

 
  1. fsc

It\'s gash! Ugh.

 
  1. fsc

thats ugly:sad: i wish umbro would just disapear off the planet they\'ve made some ragged horrible shirts

 
  1. fsc

I\'ve never forgiven Ummm... bro for the all maroon debacle and the grey striped away shirt kit from Euro 96. This is appalling. <br /><br />Also, another bug bear for me: why does the England badge, the three lions, one of the most famous emblems in the history of football have to have the word \"England\" written above it? It\'s like writing \"Mona Lisa\" all over the Mona Lisa. God I hate marketing people.

 
  1. fsc

It would look alrite if it wasnt for those stupid ugly navy and white flashes.And I think the badge always looks crap when centrally positioned.

 
  1. fsc

a lot nicer than the current home, but the badge in the middle ruins it.<br /><br />bring back red numbers on the home shirts.

 
  1. fsc
  1. fsc

i guess you have to qualify to get good kits :P

 
  1. Patrick O&#039;Donnell

Not too bad, in my opinion. It\'s different, that\'s for sure. It\'s ten times better than the current umbro line, that\'s for sure.

 
  1. fsc

i have hated other umbro kits this season but this is gorgeous i wish it was the umbro template used for other kits. I also wish this was the home kit ! Suberbe x

 
  1. fsc

:-x :-x :-x its not very nice at all. the star is in the wrong place and the number is too big :angry: :angry: :angry:

 
  1. johnnycakes

looks like a york city/crewe alex kit!<br />agree about the badge too,why did they start putting ENGLAND above it.And the star belongs above

 
  1. fsc

it really had a link to the 86 Admiral away kit.<br />probablly Umbro is being leaded by this retro trend as Nike is doing on the current kits...<br />anyway, the star separated of the crest was quite clever..<br /> ;-) <br /><br />well, I\'m a new blogger of sportwear, if anyone wants to take a look, check this out on<br /><br /> :arrow: http://sport2wear.wordpress.com/<;br /><br />greetings from Rio on carnival days!<br /> B)

 
  1. fsc

I don\'t know why the people here didn\'t like it. I think it\'s beautiful. I like Umbro shirts much more than Adidas or Puma.

 
  1. fsc

they get worse every time.....this is the ugliest kit I\'ve ever seen

 
  1. fsc

The trouble with that single star, on its own, away from the badge is... it screams - <br /><br />\"England have one the World Cup ONCE! Yes, just the ONCE! Not multiple times, like Germany, Argentina, Brazil or Italy, but ONCE! And they invented the damn game! ONCE! Pathetic, isn\'t it?!\"

 
  1. fsc

i feel bad for the english. this is the worst shirt in history... even worse than the american denim one in \'94. the friggin star isnt even above the three lions!

 
  1. fsc

are you serious? that looks like a training top. i swear if ireland end up getting that top i will never buy another umbro product. i am sick of umbro and their same designs for EVERY team

 
  1. fsc

that 82 shirt is class! the new one doesn\'t even come close.

 
  1. fsc

go to the umbro website to see more stuff about it, looks better in movement with better pics and stuff, i actually like it myself, unique unlike puma who use the same template for every shirt, only color and badge separate them all.

 
  1. fsc

brilliant kit

 
  1. Lee

Keepers off kitbag<br />http://i202.photobucket.com/albums/aa241/humidfreakkits/prd_maxzoom_kb-722010.jpg

 
  1. fsc

The Away Kit isn\'t great, i\'m not rated 4 or against it, but the goalkeepers shirt is gorgeous, it\'s just ashame our keepers will have to get it dirty lettin in penalties, oh wait, no they won\'t!

 
  1. fsc

Brilliante :-)

 
  1. fsc

:-x :angry: :evil: :Pinch: :sad: :shock: [color=red]tht must be th sh*tes england kit i seen !![/color]

 
  1. fsc
  1. fsc

1. umbro produce genetic kits, people moan. umbro produce unique kit, people moan. maybe you lot should either start a football shirt company or stop moaning so much.<br />2.the \'england\' above the badge was put there so the logo could be copyrighted/patented.<br />3.in nature symmentry and balance subconsciously equates with beauty.<br />4.normally do not like badge in centre, but work on this kit better that on the side(see #3).<br />5.france do not complain about their one star!<br />6.to pompeypete where is gareth barry, he is not in the pictures?

 
  1. fsc

look at half the african countries or australia/brasil.<br /><br />it\'s hard to tell them apart without the badges. at least this kit will be recognisable.

 
  1. ali

recognisable by its ugliness :-x <br /><br />the best one ever was the one with the one before the new home kit<br /><br />the one with the flag on the shoulder

 
  1. fsc

will it stop people supporting england?<br />99% sure that the answer is no.<br /><br />also no one will care if england win something in it.

 
  1. fsc

I really like the shirt...It goes well with Capello\'s tie...

 
  1. fsc

minty....this article has been edited to include the pics from the press conference...the original ones released (see FA website) have Cole, Terry, Owen, Richards and Barry in the kit on the training ground. And whilst i\'m at it...David Bentley modelling the new kit? in Joe Cole\'s number 11 shirt? Half of Englands fans havnt forgiven him for the Under 21s farce!

 
  1. fsc

This is the worst kit for a long long time. Umbro have produced some of the best shirts I can remember..Chelsea 96/97, Man Utd 95, England 01 to name a few. But this is just horrendous. Stop following the template by a prat in a suit, and be inspired. They\'re supposed to be artists.

 
  1. fsc

ever worst... do not compare with WC 82 one... did all those designers play too much PES or Winning Eleven, as those designs are so similiar to those in the edit mode

 
  1. fsc

i swear if evertons kits are like tha ill kill umbro :angry:

 
  1. fsc

By jove my good fellows. That kit is utter rubbish. It makes me jolly mad to be an English man. These Umbro chaps better start to make jolly good kits again!<br /><br />Pip pip cherio!

 
  1. fsc

Disgusting! Goalie is nice though. Support Iraq. They are much betterings. <br /><br />So basically, at the current exchange rate this shirt costs approximatley 45 pounds ninety nine pence.<br /><br />In order to wire you the merchandise directly I require a few details.<br /><br />Nothing personal madame. Simply just your bank account details and sort code.<br /><br />cousin benson money transfer.

 
  1. fsc

im not serious by the way.

 
  1. fsc

http://englandstore.thefa.com/product_images/maxzoom/prd_maxzoom_kb-735900_1.jpg<br /><br />The back is the best bit in my opinion. very interesting design

 
  1. fsc

What do you mean interesting! It looks like Spiderman

 
  1. fsc

[quote=AH!!]Disgusting! Goalie is nice though. Support Iraq. They are much betterings. <br /><br />So basically, at the current exchange rate this shirt costs approximatley 45 pounds ninety nine pence.<br /><br />In order to wire you the merchandise directly I require a few details.<br /><br />Nothing personal madame. Simply just your bank account details and sort code.<br /><br />cousin benson money transfer.[/quote]<br /><br />lol Fonejacker rules.

 
  1. fsc

only looks gd if its for free

 
  1. fsc

who cares. Nobody is going to see england play during the euro anyway

 
  1. fsc

Looks a bit like something Norway would wear.... and they didn\'t qualify either

 
  1. fsc

This looks pretty good umbro has its style very elegant i like it

 
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