Umbro Ireland have reached an agreement with Action Breast Cancer Ireland along with Shamrock Rovers FC and Bohemians FC regarding kits for this 2009 season.
Umbro along with both clubs have agreed that when Rovers play Bohemians and vice-versa in some of this season’s games between the two clubs, the away team will wear a special pink and black kit that will have the Action Breast Cancer Pink Ribbon emblem on the rear of the shirt.
The shirt deal will raise 10,000 Euro for Action Breast Cancer Ireland through sales of these limited edition shirts of which there are 500 available for each club and they will go on sale towards the end of May.
Shamrock Rovers will wear the kit on Friday night when they visit Bohemians in their first Dublin derby of the season. Both clubs PINK kits are identical bar the club crest and sponsor detail and kit details are as follows; pink jerseys with black trim, black shorts with pink trim and the socks will be chosen for each fixture.
Jonathan Courtenay, Director of Football for Umbro Ireland said “ I originally saw this kind of idea implemented with Everton and I decided that I must be able to do something high profile for a worthy cause. Shamrock Rovers as the most successful club in Ireland and Bohemians the current double champions were obvious choices for me and when you take into consideration that they are huge rivals on and off the pitch it made sense to me to give them a great common cause to link up for.
I spoke to Jim O Malley in Action Breast Cancer Ireland and thankfully he loved the idea. The kits look stunning and they have created a lot of talk which obviously is good for the charity and for the clubs. I want to thank the boards of both clubs who were unanimous in their backing of the idea and the fans who are literally clambering for information on when and where they will be available.
I can confirm that the kits will go on sale in late May through both club shops in the clubs stadiums (and on both clubs web-shops), on the Action Breast Cancer Ireland website and through the Umbro FAI Store in Carrolls Gifts on Westmorland Street in Dublin City Centre. I am delighted with the positive responses from everyone and we are already in negotiations with Action Breast Cancer Ireland regarding developing an exclusive line of Umbro ladies casual clothing featuring the Pink Ribbon Logo which will raise even more money in the future”.