Chivas 09/10 Third - SOS - Reebok Shirt
Chivas unveiled the new 09/10 third which supports SOS (Observing System for Public Safety), an association which promotes engagement of citizens in monitoring and reporting on safety conditions, and building a safe Mexico that has professional officers and a solid institutions of administration of justice, free from corruption, to eliminate impunity, to recover Mexicans' confidence in the authorities responsible for their safety and their families, under the concept PLAY WITHOUT FEAR.
The shirt displays the SOS Association logo on the left sleeve and is celebrating the partnership between the best club in Mexico, one of the leading brands worldwide, and the fans of Chivas against insecurity, a message to the public is that only together they can fight against this fear.
Fernando Basualdo, CEO of Adidas Group, said "sports brand Reebok is concerned not only about physical fitness and quality of products, but by everything that has to do with the emotional stability of its users. So the problem of insecurity prevailing Mexico is a social problem that can not be left outside, on the contrary, we all have an obligation to engage each other.
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Comments
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Actually, when I saw CHIVAS I thought it said CHAVS and I was expecting a ne CABRINI kit
Congratulations Reebok
What do we have to take note of? we didn\'t design our kit, Reebok did. Anyway I really like this shirt, I even like the bimbo logo.
It is another quite odd kit that Reebok have made for them.
Also, it has the horrible new shield, which is hated by the vast majority of Chivas fans... it is based on the traditional and more than eight decades old shield, which didn\'t need any change... that new design doesn\'t respect a lot of the symbolism in the shield (like the colors, shape and elements of the Guadalajara\'s coat of arms) and it lost too much detail...
Here\'s a site made by a group of fans to protest that and the destruction of our other traditions:
resistenciachiva.org
:cheer: