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Update : Leaked 12/2

 

The new England shirt is not due out until early next year but the promotional photo shoot took place last week whilst the England squad were together.

 

Nike, who bought Umbro for £285 million last year, will be hoping they can influence a better job for the release, which is ’scheduled’ for next Spring. Scheduled being the operative word, as Umbro made a complete hash of the last launch of an England shirt.

 

For the launch of the last England away shirt last February, Umbro set a date, sent the marketing material out, then delayed the launch, adding a ‘reveal’ date in between. Hardly what you would expect for the England national team. 

 

Then JJB Sports, one of the major resellers of England shirts, announced that they would be reducing the size of their usual order, citing a poor design as the reason.

 

The badly handled campaign affected sales of what is the jewel in the crown of the Umbro brand.This summer, when sales are at a high, Umbro’s competency at managing shirt launches was brought further into question when Everton saw their club shirt launch delayed. Industry reports suggested the quality of manufacture was in question, whilst Umbro placed the blame with logistics. 

 

So now Umbro has the American sports giant Nike behind them, perhaps England’s next launch in Spring ‘09 will prove to be a smoother process.

 

 

 

 

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Comments (10)

  1. Jay

So is it gonna still be Umbro or will it be Nike? It really should be Nike. In fairness, the current home has actually grown on me. The only negative parts are the side panels and rear navy detail. The red away is terrible and only Becks\'s bod\' polishes that turd. On everyone else it looks awful.<br /><br />There must be some pics knocking around, surely?

 
  1. Francesco

+ UMBRO - NIKE

 
  1. fsc

I remember Nike saying, when they took over Umbro, that they would keep the umbro as is, they also said that they would respect umbros contracts with sides.

 
  1. fsc

I\'d like to see the Umbro badge stay on the England shirt, but I\'d rather have a Nike design, Umbro have just gone downhill since the late 90s.

 
  1. Mabs

Nike really should do England kits, when it comes to Internationals we seem to lag behind the styles of Nike, Adidas, Puma who jus happen to supply the best teams in the world, to be honest the style of umbro kits is rubbish just like the performances of the team it sponsers, ;-)

 
  1. fsc

I disagree, I think that Umbro has stepped it up with their latest designs. Adidas kit\'s are horrid, while Nike has the classiest kits on the planet right now. I think the next England kit will be pure class, and I can\'t wait to see/buy it.

 
  1. fsc

The next England kit will still be Umbro. Not Nike

 
  1. nicholas dane

This whole sports manufactures being owned by other sports manufactures is nothing new, Le Coq Sportif were owned by adidas. This meant in the earlt 80s\' there were a few similarities in the designs of adidas and LCS shirts, the silky type self striped patterns being the main example. Now adidas own reebok and nabbed Liverpool off them( what happens when that contract runs out in 2010 who knows?) and since then of course reebok lost City, West Ham, and Sporting Lisbon to name three.<br />Umbro and their diamonds seem to be quiet prevelent at the moment they even did a wierd job on Khaegestan on Saturday.What is always noticable is that what Umbro do with England on spring kits gets done to everyone else the following season. West Ham away looking just a little like the England away kit and so on. So I do not think they will have the Lyon,Everton,Rangers type template that is current at the moment.<br />I agree I really dislike the navy underside panels, the red bits are okay but...

This whole sports manufactures being owned by other sports manufactures is nothing new, Le Coq Sportif were owned by adidas. This meant in the earlt 80s\' there were a few similarities in the designs of adidas and LCS shirts, the silky type self striped patterns being the main example. Now adidas own reebok and nabbed Liverpool off them( what happens when that contract runs out in 2010 who knows?) and since then of course reebok lost City, West Ham, and Sporting Lisbon to name three.<br />Umbro and their diamonds seem to be quiet prevelent at the moment they even did a wierd job on Khaegestan on Saturday.What is always noticable is that what Umbro do with England on spring kits gets done to everyone else the following season. West Ham away looking just a little like the England away kit and so on. So I do not think they will have the Lyon,Everton,Rangers type template that is current at the moment.<br />I agree I really dislike the navy underside panels, the red bits are okay but red numbers and a version of the cross to some degree or the other wouldn\'t go amiss. My fave England home kit was the England 3-5 kit and the 5-7 kit.<br />And finally they should dump this training kit every hour type routine they do at the moment. each time you see them they are all wearing different coloured training kits! Redcurrent? Why?

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  1. fsc

I hope Nike dont take over the England shirts. At least with Umbro, the kit will always be different from everyone elses, rather than being a shared template like most Nike or Adidas kits

 
  1. fsc

umbro should not make the england kit any more as they are american now. admiral or mitre should make them. an english company should make the england kit!

 
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