Update : Leaked 12/2
The new England shirt is not due out until early next year but the promotional photo shoot took place last week whilst the England squad were together.
Nike, who bought Umbro for £285 million last year, will be hoping they can influence a better job for the release, which is ’scheduled’ for next Spring. Scheduled being the operative word, as Umbro made a complete hash of the last launch of an England shirt.
For the launch of the last England away shirt last February, Umbro set a date, sent the marketing material out, then delayed the launch, adding a ‘reveal’ date in between. Hardly what you would expect for the England national team.
Then JJB Sports, one of the major resellers of England shirts, announced that they would be reducing the size of their usual order, citing a poor design as the reason.
So now Umbro has the American sports giant Nike behind them, perhaps England’s next launch in Spring ‘09 will prove to be a smoother process.