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Fiorentina unveiled the new 09/10 kits made by lotto.

When Fiorentina was founded in 1926, the players wore red and white halved shirts derived from the colour of the city emblem. The more well-known and highly distinctive purple kit was adopted in 1928 and has been used ever since, giving rise to the nickname La Viola ("The Purple (team)"). Tradition has it that Fiorentina got their purple kit by mistake after an accident washing the old red and white coloured kits in the river.

The away kit has always been predominantly white, sometimes with purple and red elements, sometimes all-white. The shorts had been purple when the home kit was with white shorts. Fiorentina's third kit was first one in the 1995-96 season and it was all-red with purple borders and two lilies on the shoulders. The red shirt has been the most worn 3rd shirt by Fiorentina, although they also wore rare yellow shirts ('97-'98 and '99-'00) and a sterling version, mostly in the Coppa Italia, in 2000-01.

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Thanks to ultrasviola1966