Football Shirt Culture.com

Huddersfield Town wore a bright red and yellow strip, modelled above by Captain Peter Clarke, for the game against Southend United to raise money for the Keep It Up campaign.

It was the first game in the Club’s 98 year League history where they did not wear blue for a home game.

The Keep It Up campaign took off in March 2009 when Huddersfield Town announced it had given the traditional sponsor position on the front of their home shirts to the Yorkshire Air Ambulance charity for the next three seasons.

The aim is to help the Yorkshire Air Ambulance meet its £7,200 a day to keep the Air Ambulance flying and the Keep It Up campaign was born, with 50p of all the money raised going to the Yorkshire Air Ambulance and 50p going to the Club's Academy which develops players from the local community and gives children a start in professional sport.

Since the launch last year, numerous fundraising activities have been undertaken by the Club and the Yorkshire Air Ambulance, including a bike ride to Southend United, a skydive, an abseil and a carol concert. Over £100,000 has already been raised and the 'charity shirt' is the latest event in the fundraising calendar.

"We have produced 500 shirts which will go on sale immediately after the game with all the money going to the Keep It Up campaign," said Commercial Director, Sean Jarvis, whose brainchild it is.

"None of our supporters knew that the team would be running out in this kit; all they knew is that they would need their sunglasses! It's certainly bright and it's a 'love it or hate it' colour scheme, but it's all for a good cause and I am sure they will prove popular.

"The shirts are red and yellow stripes to signify the red in the Yorkshire Air Ambulance logo and the yellow mirrors the colour of the Air Ambulance itself. I have to thank the Football League and the players and coaching staff for letting us do this. It's a great example of everyone pulling in the same direction for a good cause."