On the eve of the team’s departure to the summer camp in Pinzolo, the new jerseys for the 2009-2010 season - which are available through the FSC Shop - were launched. The event, organized at the OGR (Officine Grandi Riparazioni), a suggestive location in the centre of Turin, saw the participation of general manager Jean-Claude Blanc and coach Ciro Ferrara while the jerseys were worn by the protagonists: Manninger, Amauri, Diego and Sissoko.
Nike Italia was represented by general manager Andrea Rossi who illustrated the innovations especially with regards to the second or away jersey. Both jerseys refer to the histroy of the club. The first jersey, in particular, has narrower black and white stripes and brings to mind the jersey worn by the protagonists of the Quinquennio (1930-1935) when Juventus on 5 consecutive scudetti. The shorts are white with a lateral black and white stripe while the socks, white too, have a subtle black line with “Juventus” printed on the calf.
The second jersey is the true novelty for the season. Built around the famous sentence pronounced by Giovanni Agnelli before the Champions League final against Ajax in 1996 (If they are a team of Flemish painters we will be tough Piemontese) these are the innovations: a jersey the colour of steel with a black and white line in front. The shorts are black with a lateral line of the same colour. The socks are black with Juventus written in grey on the calf.
Jean-Claude Blanc – "we are launching the new season which we hope can be rich in emotion and great results. All the Juventus group will be tenacious in order to confirm the value that this jersey carries along with it. In these seven years of collaboration, Nike has always been capable of working in this spirit and even this time they have come up with a product that fully reflects the history and value of Juventus".
Ciro Ferrara spoke of the jerseys themselves:" The first jersey, which brings the 1930s to mind, the one that contributed to Juventus being called “The Fiancee of Italy” (Fidanzata d’Italia), will accompany us towards new and prestigious objectives. The second is totally in line with the fighting and tenacious spirit of the club, the athletes and our supporters."
Finally, Andrea Rossi explained the choices made by Nike: "The first jersey reflects the Juventus tradition finding its inspiration in the Quinquennio, while in the second we were inspired by the character and pride which has always characterized the team in international football. This is from where the idea of steel colour and the diagonal black and white stripe was born. We hope that these new jerseys can give an important contribution in facing the new season."