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Intralot Australia has come on board as Melbourne Victory's principal sponsor, signing a two-year deal which includes branding on the front of the Melbourne Victory A-League and Youth League playing shirts.

The new partnership also coincided with the launch of Melbourne Victory’s new playing strips for the 2009/10 Hyundai A-League season

The company, which is part of a global group Intralot SA, recently acquired a 10-year licence to run lottery games and instant tickets in Victoria and have been operational in Victoria and Tasmania since July last year.

Intralot's international arm has a long association with football with Chairman Socratis Kokkalis, also the owner and Chairman of Olympiacos CFP, one of Greece's most successful football clubs.

Melbourne Victory Chairman Geoff Lord said the synergy between Intralot and Melbourne Victory was natural.

"We're pleased to welcome Intralot Australia into our organisation and see many exciting collaborative opportunities in the future. They are an emerging company in Victoria and we look forward to helping them grow their brand," said Lord.

"In fact, the focus that both of our companies have on Melbourne and Victoria, helps make this partnership a perfect fit. "

Lord went on to say "It’s a very exciting time for Melbourne Victory. We are coming off a Premiership and Championship and have now secured a new principal partner. We’re looking forward to all of our members and fans getting on board again this year, as we look to defend our titles. "

Intralot Australia General Manager Leo Watling said the partnership is the first of several new initiatives in Victoria for the Melbourne-based gaming operator.

"Intralot is proud to be undertaking its first major Victorian sponsorship with the A-League’s most successful club and one that has fought and won challenges similar to those confronted by our company," Mr Watling said.

"Intralot Australia is a new player in the Victorian gaming market facing an entrenched and dominant rival, although our games are different."

"Over four years ago, Melbourne Victory broke into a market dominated by a rival game, the AFL, and after a disappointing start to its first season, it has won two of the past three grand finals and has attracted enormous spectator and membership support."

"Like Melbourne Victory, we plan to break new ground in the state; in fact we have already had over 4.3 million winners so far. This partnership gives us the opportunity to continue growing our brand and ultimately achieve the level of success that Melbourne Victory has attained.”

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Comments (11)

  1. Matthew Wilkinson

So am I, but Im thinking that the sponsor looks horrible, and the shirt could do with 1 - the Bobby Moore fund as the main sponsor on the shirt and 2 - some blue somewhere on there, like the collar or the sleeves. like it though 7/10

 
  1. Gethin ap Phylip

I'm liking that it's clean, retro without looking too out of place.

 
  1. Guest

Nice, I like the touch of the crossed hammers on the back.

 
  1. fsc

!WOWW! BUEN kit.

 
  1. fsc

Velez Sarsfield, Bordeaux.

 
  1. maciel

...and future man utd....

 
  1. Paul - curswine

Well in that case ever rugby league team is the same...<br /><br />I like it, it does the job for Melbourne.

 
  1. fsc

A-League? Is that still going? I thought they\'d have realised by now they\'re never going to have an acceptable standard of play and given up.

 
  1. fsc

I believe all A-League shirts are made by Reebok. They have been for the last few seasons. I managed to get a couple whilst on holiday in Oz last year and they are classy shirts..simple but good looking designs, excellent fitting and certainly they cut the mustard on the pitch or off. <br /><br />These two shirts look great imo and are amongst the best to come out in recent months.

 
  1. fsc

navy shirts with a white v is the traditional symbol for victoria... not a copy of any other teams. its known as \"the big v\"

 
  1. Jack Kingo

I hope the wellington phoenix (my local team which plays in the same league and has the same kit sponsors) shirts are not like this

 
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