Just one match away from a consecutive Uefa Champions League Final when they face Barcelona next week, the call to action behind the launch, 'Every Team Needs A 12th Man', has never been more apt.
The campaign underlines the importance and the difference that supporters make to a team's success and has unique interactive features.
The shirt will be worn for the first time on Sunday 17 May against Blackburn Rovers in the penultimate league game of the season.
As always adidas has incorporated the highest sporting, technology and design standards into the shirt.
The new ultra-modern kit in traditional Reflex Blue draws inspiration from looks that have graced the King's Road over the years, especially seen in the ergonomically fitted shape, crew collar design and 'epilette' three stripes.
Layered chest panelling coupled with the 3D Formotion cut allows complete freedom of movement. Waffled Climacool fabric and mesh panelling across major sweat zones will increase comfort and ensure players remain cool and dry.
The shirt also has a new streamlined crew neck collar design with 'Chelsea FC' imprinted on rubber piping running down from the neckline of the shirt.
The new replica Chelsea adidas kit goes on sale on the 14 May but you can pre-order now at the FSC shop