Football Shirt Culture.com

Sheffield Wednesday has unveileded digital designs for the club's new away kit for the 2009/10 season produced by official teamwear partners PUMA.

Having received encouraging feedback from Owls fans following the digital unveiling of the Wednesday home kit for next season, the club is excited to reveal another classic look for the away strip, which will be worn by the first team from this summer onwards.

The new yellow shirt is also emblazoned with The Children's Hospital, Sheffield and its charity's logo after Sheffield Wednesday gave the next two seasons' kit sponsorship to The Children's Hospital Charity.

Sheffield Wednesday chairman, Lee Strafford, said: "I think most Sheffield Wednesday supporters will identify with the yellow and blue colours for our away kit and I think the design PUMA have produced is outstanding.

"The Children's Hospital Charity logo really stands out on this shirt and it has a real classic feel to it which I am sure will make it a big hit with Wednesdayites.

"Now we have seen both the home and away kit designs in digital form we can't wait to show off the kit in the flesh because we know they are something that all Wednesday supporters can wear with pride."

The new kits will be available for supporters to buy before next season and £1 from every shirt sold will be donated to The Children's Hospital Charity to mark the club's partnership with the hospital.

The Children's Hospital Charity Director, David Vernon-Edwards, said: "We are very proud to be associated with Sheffield Wednesday and the yellow away shirt design really shows off our logo in all its glory!"

PUMA UK's Head of Sport, Richard Callaway, said: "We have worked closely with the club in developing a really strong and exciting new range of Sheffield Wednesday away kits. This will give PUMA great exposure within South Yorkshire and we believe that everyone involved with the club will be proud to wear the new kits."

The physical unveiling of the new home and away shirts will take place at Hillsborough in the coming weeks and photos will be revealed very soon.