Wolverhampton Wanderers have unveiled their new 09/10 home and away shirts at a glittering ceremony at the start of the biggest ever End-of-Season awards dinner.
The new shirts, carrying the logo of new club sponsors Sportingbet.com, were revealed for the first time at the dinner at Telford's International Centre as modelled by Sylvan Ebanks-Blake, Karl Henry, Matt Jarvis and Kevin Foley.
The home shirt, manufactured by Le Coq Sportif, has a distinctly 'retro' feel, and is predominantly gold after supporters expressed a preference for a minimal amount of black on the shirt.
The small amount of black on the ribbed colour and sleeve pays due reverence to Wolves shirts of the past which in common with many clubs at the time had shirts of just one solid colour, with a contrast colour where appropriate.
The away kit was always going to prove something of a challenge after record sales of last season, and it was decided after similar consultations to go with a predominantly white kit for the Premier League.
There is a red trim to the white kit, in a small way paying tribute to a former kit all the way back towards the end of the 19th century when Wolves wore red and white stripes.
The players will have red and white numbers and letters on the reverse of their away shirts, and supporters can also embellish their shirts in the same way.
Head of Retail and Merchandising Peter Pridmore explained: "Both kits have been designed as a result of supporter feedback, in consultation with the representatives of the Fans Parliament and also the manager Mick McCarthy.
"The initial feedback from the management and players, and indeed the supporters who have seen the shirts for the first time at tonight's dinner, has been very positive.
"We are hoping the shirts will go on to become some of the best selling in the club's history as the team prepare for life in the Premier League."
Prices have been frozen on shirts for the NINTH consecutive year, with shirts starting from £30 for juniors, shorts from £15 and socks from £7.
Meanwhile in co-operation with sponsors Sportingbet.com, junior and mini-kits will be available with either the Sportingbet.com logo or the Wolves Community Trust logo.
Fans not present at tonight's dinner will have a chance to see the shirts up close on display first time at the final game of the season against Doncaster on Sunday.
The strips will then be worn for the first time in the Premier League next season.