Burnley Football Club revealed the 10/11 Puma away kit to be worn in the 2010/11 season.
Club captain Graham Alexander is pictured modelling the adult kit, manufactured by Puma and sporting the club sponsor Fun88.com.
Burnley Football Club is delighted to reveal the away kit to be worn in the 2010/11 season. Club captain Graham Alexander is pictured modelling the adult kit, manufactured by Puma and sporting the club sponsor Fun88.com.
All junior home and away replica shirts for the 2010/11 season will bear the name of the Leukaemia & Lymphoma Research charity.
The Football Association's industry code for responsible advertising, governing gambling products, prevents us from replicating the main sponsor Fun88.com on junior shirts.
And so the club has chosen to promote the charity supported by celebrity supporter Alastair Campbell on all junior shirts sold.
Burnley FC Chairman Mr Barry Kilby said: "I am proud that we are able to help out such a worthwhile charity in this manner.
"The restrictions on junior shirts allowed us to seek a charity to support and in Alastair we have not only a valued and prominent supporter, but also a person who does great work for charity.
"The two combined make Leukaemia & Lymphoma Research a perfect choice and we look forward to promoting the charity over the coming year."
The replica away kit for juniors is made to precisely the same specifications as the adult version, and is fully endorsed by Burnley Football Club and the charity.
Mr Campbell, chairman of fundraising for Leukaemia & Lymphoma Research, said: "It is typically generous of Barry Kilby, Paul Fletcher and everyone at the club that they should have the idea of allowing a charity to enjoy the benefits of this added exposure, and I am thrilled that they have chosen Leukaemia & Lymphoma Research.
"I have supported Burnley FC all my life, and supported Leukaemia and Lymphoma Research since losing my best friend John Merritt in 1992.
"This brings together two of the great passions in my life.
"The charity does so much work to improve survival rates for children and young people with blood cancers so it seems fitting to have this logo on junior shirts.
"When the charity started out fifty years ago, childhood leukaemia was a death sentence. Today nine out of ten children who get this disease will survive."
Cathy Gilman, chief executive of Leukaemia & Lymphoma Research, added: "I want to say a big thank you to Burnley Football Club.
"Raising awareness of the charity, and the work we do trying to find better treatments and, ultimately, a cure for blood cancers, is so important to us and this will really help, not just in Burnley but beyond.
"We rely so much on communities across the country, and it says a lot about Burnley FC's commitment to their community that they have done this.
"Seeing all junior Burnley shirts bearing our logo will help to let so many people know about our life-saving work."
Last year, Burnley Football Club sold in excess of 20,000 replica shirts, with 60 per cent sold in junior sizes.
The 2010/11 home shirt (pictured below) will be complemented by white shorts bearing the Puma brand and claret and blue hooped socks.
The 2010/11 away shirt (below) will be worn with blue shorts bearing the Puma brand and blue socks with claret trim.
Shirts: £39.99 (adult), £31.99 (junior)
Shorts: £15.99 (adult), £12.99 (junior)
Socks: £9.99 (adult), £8.99 (junior), £7.99 (kids)
Both replica home shirts - the adult version bearing the logo Fun88.com and the juniors sporting the Leukaemia & Lymphoma Research charity, will go on sale in the club shop from Friday, May 21.
The away kit is scheduled to go on sale in July.