Burnley Football Club revealed the official home shirt made by Puma to be worn for the 2010/11 season.
For the 100th anniversary of the club wearing the famous claret and blue, Puma have been entrusted with dressing the Clarets for future success.
The Puma brand adorns the breast of the home shirt for the first time, and there is also a subtle change to the 'old' club crest initially recreated for the 2009/10 promotion winning campaign - the words 'Burnley Football Club' replacing the Latin inscription Pretiumque Et Causa Laboris in a move aimed at finalising a permanent new club crest.
The new kit, also featuring the branding of new club sponsor, Fun88.com, has a modern V-neck in blue, with eye-catching white flashes on the sleeves and body.
A stamp, within the neck line of the shirt, celebrates 100 years of Claret and Blue.
Both the home and away kit, which is to be revealed at a later date, use an interlock and mesh fabric that gives lightweight performance, with style and durability for the fans.
The kit was officially unveiled on Friday, 2nd April 2010 at a special VIP launch at Towneley Hall in Burnley.
The club chose the historic setting carefully and seized the opportunity to celebrate 100 years of Claret and Blue with a unique exhibition, displaying every kit from the past century under one roof for fans of all generations to enjoy.
This exhibition, in the Long Gallery at Towneley Hall, Burnley, is FREE to the general public from midday on Saturday, April 3 to Friday, April 30.
A special souvenir programme costing £5, featuring glossy photographs of all the shirts and a short biography of each, will also be available to accompany the exhibition. This booklet will also be sold in the club shop from Saturday, April 3.