Fiorentina revealed the new 10/11 football kits made by Lotto.
The club have replaced their shirt sponsor with a message intended to reach out to the youth of Italy.
The message ‘Il calcio è un divertimento,’ (football is entertainment), has been added to promote fair play and replaces the club’s previous shirt sponsor Toyota for the upcoming season.
Fiorentina vice-president Mario Cognin explained the reasons for undertaking the refreshing initiative.
“It is a way to encourage young people to approach the game without taking it too seriously”, said Cognin.
“It reflects how Fiorentina sees football.”
Thanks to Blucerchiato