IFK Goteborg and Adidas launched the new home kit for the 2010 season. With young hungry players on the pitch, the obvious slogan is "Nästa Mästarna" (Next Masters").
The "Nästa Mästarna" campaign is build around six players who symbolize the club's ability to nurture talent - Tobias Hysén, Robin Söder, Nicklas Bärkroth, Sebastian Eriksson, Gustav Svensson and Erik Lund.
The traditional colours of all IFK associations are blue and white, and IFK Göteborg is no exception. The club's first kit was a blue jersey with a single horizontal white stripe and a four-pointed star, one of the IFK association symbols, in white on the chest. During the next few years, white or blue jerseys without stripes were used.
In 1910, a kit comprising a blue and white vertically striped jersey and blue shorts was used for the first time, inspired by the kit of Kjøbenhavns Boldklub. This kit has remained as the home colours ever since.
A blue and white logotype of the main sponsor ICA—a grocery store chain—has figured on the jersey front since 1982, and has almost become part of the jersey. No other major sponsors are shown on the kit which, together with the long time use, has made the kit a classic in Swedish football.
Fans can buy the shirt at the Adidas and IFK Goteborg stores from Sunday, February 21st.