JEF United Ichihara Chiba unveiled the new 2010 home, away and 3rd football kits made by Kappa.
The team began as the company team, Furukawa Electric Soccer Club in 1946. As the company team, it won the Japan Soccer League twice, the Emperor's Cup four times and the JSL League Cup three times. Furukawa also won the 1986/87 Asia Club Championship, the top club honor in Asia; they were the first Japanese club to do so.
On November 8, 2009, JEF United Chiba was relegated to J2 after 44 seasons in the Japanese top division; 2010 will be their first season in the second tier.