Kashima Antlers unveiled the new 2010 home and away kits made by Nike.
Kashima Antlers were founded in 1947 as Sumitomo Metal Industries, Ltd. in Osaka. After the formation of the fully professional J. League, Sumitomo, like all other clubs, stripped the corporate brand from the team name and reformed as the Kashima Antlers. Antlers is derived from the city name, Kashima, which literally means "deer island".
Since the J-League's creation in 1993, Kashima have proved by far Japan's most successful club team, having won the league title seven times, the J. League Cup three times and the Emperor's Cup three times. Indeed, Antlers have finished in the top five of J1 for over 70% of all seasons played to date and since 1993 have an average end of season league placing of 3rd.