Liga Deportiva Universitaria de Quito— often referred to as Liga de Quito unveiled the new 2010 Home football shirt made by Umbro.
Historically, Liga's badge consisted of a large red block-letter "U". In the 1990s, the team adopted the current badge, a white "U" superimposed on an inverted triangle. The colours of the triangle were the deep red and blue of the flag of the city of Quito.
Throughout most of the decade and into the 2000s, the crest carried several blue stars above it representing Liga's league championships. After being removed from the jersey for a period of time, the blue stars were replaced by a single yellow star atop the badge following the Copa Libertadores win in 2008. Two more stars were added to commemorate the 2009 Recopa Sudamericana and Copa Sudamericana titles.
As indicated by their nickname, los Albos (The Whites), Liga's kit is historically all-white, with the team's crest on the left side.