Nike Introduces 2010 National Team Kits

nike world cup 2010 kits

Many of the world's leading players, including Cristiano Ronaldo, Robinho and Ji-Sung Park will take to the pitch in South Africa this summer wearing the most environmentally-friendly and technologically-advanced kit in football's history.

For the first time, all of Nike’s national teams, including Brazil, Portugal and The Netherlands, will be wearing jerseys made entirely from recycled polyester, each one produced from up to eight recycled plastic bottles. Nike unveiled the new national team kits with several footballers at a global media event at Battersea Power Station in London.

“This summer in South Africa Nike will give footballers an edge by providing the newest and most innovative product for the game’s greatest players,” said Charlie Denson, President, Nike Brand. “With today’s announcement, we are equipping athletes with newly designed uniforms that not only look great and deliver performance benefits, but are also made with recycled materials, creating less impact on our environment.”

To make the 2010 national team kits, Nike’s fabric suppliers sourced discarded plastic bottles from Japanese and Taiwanese landfill sites and then melted them down to produce new yarn that was ultimately converted to fabric for the jerseys.

This process saves raw materials and reduces energy consumption by up to 30 percent compared to manufacturing virgin polyester. By using recycled polyester for its new range of national jerseys, Nike prevented nearly 13 million plastic bottles, totaling nearly 254,000 kg of polyester waste, from going into landfill sites. This amount would be enough to cover more than 29 football pitches. If the recycled bottles used to make the jerseys were laid end-to-end they would cover more than 3,000 kilometres, which is more than the entire coastline of South Africa.

The national team kits represent an important step in the process to make all Nike products more sustainable.

nike world cup 2010 kits

In addition, all the national team kits have been designed with each country’s national culture and identity in mind. Nike understands the pride athletes experience playing for their country so each kit has been designed to represent the heritage and unique football culture of the nine national teams.

Kit Innovations


Considering the environment doesn’t mean sacrificing the innovative performance elements of Nike’s kits. For this summer’s finals, the kits have been designed to keep players drier, cooler and more comfortable, allowing them to maintain an optimum body temperature and perform at their best on the pitch. 

Improved Nike Dri-Fit fabric, now 15 percent lighter than previous Nike kit fabrications, helps keep players dry by drawing sweat to the outside of the garment where it evaporates. Ventilation zones have been placed on each side of the jersey to enhance breathability, and are combined with a fabric that increases air flow by up to seven percent compared to previous kits. Air can now pass across a player’s whole torso, keeping him cooler. These ventilation zones consist of up to 200 tiny laser cut holes which are backed by Nike’s innovative halo application. This treatment prevents ripping without reducing air flow.

nike world cup 2010 kits

The Nike kit shorts also have additional ventilation zones placed below the waistband and near the base of the spine, so this area prone to high sweat levels will now be significantly drier.

The jersey’s new double knit structure not only gives it a sleeker appearance, while offering 10 percent more stretch than the last Nike national team kit jerseys , but also boasts a new dynamic fit  cut to follow the natural contours of the body while still allowing for maximum airflow and movement.

Players will also incorporate the unique benefits of Nike Pro Combat into their respective national team kits. Featuring an engineered system of dress, Pro Combat includes Slider and Impact shorts for added protection against light impact and abrasion along with a therma Mock that protects players’ necks against harsh conditions.  

The teams wearing Nike’s new national team jerseys in South Africa are: Brazil, The Netherlands, Portugal, USA, South Korea, Australia, New Zealand, Serbia, and Slovenia.

Away national team kits will be available starting February 25th while national team home kits will be available May 1st. They are available at t local Nike store locations and the FSC Shop.

nike world cup 2010 kits

nike world cup 2010 kits
 


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Comments   

 
Guest
+20 # Guest 2010-02-26 01:13
So basically they're admitting that Umbro are just Nike with a different badge now?
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Guest
-3 # Guest 2010-02-26 05:16
fyi nike owns umbro
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Guest
+11 # Guest 2010-02-26 11:32
Quoting aber:
fyi nike owns umbro


I know that, but up until now the two brands had been kept apart
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Kallenovsky
-2 # Kallenovsky 2010-02-26 21:56
I suppose that Nike knows that their new stuff is so uninspiring and just plain awful so they used the sole Umbro design to make the photo look pretty.
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Guest
+10 # Guest 2010-02-26 22:31
Baffled by the ignorance shown by everyone here.

In a capitalist word, companies always showcase products from all their lines, it's called synergy. Everything companies do at press events like these are to intended to garner buzz from press and investors, especially given Nike's investments in R&D and kit supplying deals.

Uninspiring, Kallenovsky? Show me something drawn from your very own hand that is anywhere close to being as aesthetically refreshing, marketable and sustainable as these Nike kits.

I don't think anyone saw the water bottle kits coming.

That is all.
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Kallenovsky
-7 # Kallenovsky 2010-02-27 18:52
I'm baffled by your poor grammar.

My reply was simply to insult Nike because I'm not a fan of the new line for this World Cup. It is obvious that all of the kits shown are to showcase Nike's entire line for the upcoming world event. If you have such an issue with someone having a different opinion than yours perhaps you shouldn't even be online on a website where people come to share opinions be it negative or positive. Taking this so personally and so blunt is just ignorant on your behalf.

For my designs, go to FMG Live and search for my screen name.

Also, why don't you post under your usual screen name here instead of using that pathetic name you've temporarily given yourself?
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Guest
+5 # Guest 2010-03-03 08:21
Grammar is always the last argument to make when there is clearly nothing left to rebut. :D

People here always forget that Nike designs and markets products intended to be geometrically memorable and symbolic many years from now. See: Jordan line.

Uninspiring? These kits are unfinished without the numbering. Wait 'till you see the personalized typeface Nike custom designed to resonate with each nation, whereas adidas chose just one numbering style of such diverse nations as Spain, Mexico, Germany, South Africa, Argentina, Japan, Russia, etc. Very generic in contrast.
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Guest
0 # Guest 2010-05-13 11:13
well im scottish and i've got the england home and away kits and im getting the scotland home and away but i have to say id rather wear the england umbro one than the adiddas one
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Guest
0 # Guest 2010-03-02 12:36
Arsenal are said to be going with a 70's classic throwback design next season. i wonder is nike acquiring their co workers at umbro to design the kit? or perhaps nike had the influences on the new england, man city and ireland kits?
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Guest
-2 # Guest 2010-02-26 01:14
Not really Nike fan. New Zealand has the best away kit and Serbia red with white cross best home kit . I believe that Nike will shortly convert FA Umbro to Nike. This picture confirms it.
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Guest
+3 # Guest 2010-02-26 01:40
on the other hand, It will be more interesting if brasil will be back using umbro...
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Guest
0 # Guest 2010-02-26 01:18
Slovenia, Brazil, Portugal and Australia are amazing!!! Don't like Netherlands away though...
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Guest
+2 # Guest 2010-02-26 01:24
?
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Guest
-10 # Guest 2010-02-26 01:26
:-x que lixooo!!!!!!!!!!!!!!!!! :-x
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azg12
+2 # azg12 2010-02-26 13:26
Eu concordo, eu gostei muito mais os kits da Nike da copa anterior.
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Guest
+1 # Guest 2010-02-26 01:29
nike really knows how to come up every year with new words describing their technology..
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Guest
0 # Guest 2010-02-26 01:34
And that word is crap. :P
Really dislike the new portugal kits.
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Gazhorn
-4 # Gazhorn 2010-02-26 01:37
The massive BRAZIL text below the crest on their new shirt is way too big and unnecessary!

We already know who Brazil are, why the huge text below the famous badge?

It just spoils the kit completely.

And if it is a Nike kit-launch (despite Umbro being owned by the company), why is Jermaine Jenas there with the new England Away kit? It looks odd. As well as every nation but one (Brazil) displaying their away kits? And for those who are quick to correct, New Zeazland wear all-white.

Apart from that, all the kits look great, better than Puma's shower of excrement!
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Guest
+2 # Guest 2010-02-26 02:07
What is Umbro doing there?
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Pitomate
+4 # Pitomate 2010-02-26 02:43
Quoting 33 Swedes:
What is Umbro doing there?

NIKE owns them
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pepejima
0 # pepejima 2010-02-26 17:07
Adidas owns Reebok, but they don't mix showing new kits. I guess Umbro will eventually disappear.
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Guest
+2 # Guest 2010-02-26 02:09
Adidas kits are alot better than nike kits, except for the umbro england away kit that is one of the best kits i have ever seen.
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Guest
+3 # Guest 2010-02-26 18:51
That horrible tape adidas got on the back of their shirts is terrible! Besides Germany's kits and Spain's away adidas has horrible kits. I prefer Nike hands down
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Guest
-7 # Guest 2010-02-26 02:16
한국?
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Guest
-2 # Guest 2010-02-26 02:28
this is away kit! ?
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Guest
+6 # Guest 2010-02-26 02:18
Australia kit is beautiful, but the Slovenia one is the best. I want see their home kit!
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Guest
+6 # Guest 2010-02-26 02:43
Slovenia still=Charlie Brown. Thats all I see when I look at it.
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Guest
+3 # Guest 2010-02-26 03:29
It's so cool the Australia away kit, very very good.
good job nike
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Guest
-2 # Guest 2010-02-26 03:41
I still say the USA away kit should have been home. Why the hell do we where white? It should be navy blue for home.
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Guest
+3 # Guest 2010-02-26 04:03
Netherlands away is perfection.
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Guest
-1 # Guest 2010-02-26 05:22
I like them... Brazil shirt is my favorite :-)

The England away kit is pure class... every time I see it looks even more amazing...
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Guest
+6 # Guest 2010-02-26 06:01
Why is Jenas modelling the England kit when he won't get within a country mile of the final 23 man squad? Looks like he knows it too...
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Guest
0 # Guest 2010-02-26 06:21
ha ha ha ha stupid nike i don't know if they poor and they want to save moneys every body see picture number two brazil & holland & south koera the same shorts disign & coulor but diffrent logo
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Guest
+1 # Guest 2010-02-26 08:29
# Daveee what the f*** does charlie brown mean?
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Guest
-2 # Guest 2010-02-26 08:35
Not a big fan of the Aussie away kit I must admit - looks a little like a training jersey... :sad:

But the Slovenia, Portugal and Netherlands look great - not sure about the yellow mountains on Slovenia's tops, they should have just reversed the home jersey...

PS - Isn't the canary yellow Brasil's home jersey?
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Guest
0 # Guest 2010-02-26 18:00
Yes, the away blue shirt was already presented during Carnaval.
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Guest
0 # Guest 2010-02-26 08:36
I also like the US away jersey... bit like Corinthians...
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Guest
+1 # Guest 2010-02-26 16:31
Bit like the USA 1950 kit when we beat England 1-0 in Brazil.
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Feyeno0rd
+2 # Feyeno0rd 2010-02-26 09:25
I kinda like them.
Even though the template on these kits is becoming very generic; each kit has something unique (the mountain design on the Slovenian kits looks amazing!)
I do have some remarks, though:
-I know that the tiger stripes on the South Korea home and away kit are watermarks and therefore are supposed to be a subtle detail that is barely visible, but in this lighting you can't even see them at all.

-I hate the patches on the sleeves; they spoil the kits a little...

-The Portuguese away kit would have been better if they just let the lines continue on shirts without numbers.
Interesting marketing on that, though, Portuguese fans that are planning on buying the away kit will be more likely to consider having numbers and names on their kits, otherwise the gap in the lines will look a bit pointless.

- The New Zealand kits are really bland, do the fans like it to be this simple and generic or couldn't Nike come up with anything special to put on the shirt.
For example: it would have been nice to see something like the constellation of crux, as seen on the flag, on their shirt.
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Guest
0 # Guest 2010-02-26 10:11
the gap on the shirt is only there for players shirt where front numbers are needed to be applied for matches. Fans version are without the gap, which is a headache for collectors because then the namesets produced for the shirt will have a square white box with the front number in it. So if you want to buy the Portugal away kit without the numbers printed, you wont be disappointed :)
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Feyeno0rd
+1 # Feyeno0rd 2010-02-26 11:39
Yeah, I guess so :-)
If the shirt would only be sold with gap this leaked shirt would also have one:

So they will look great as replica shirts ;-)
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Guest
-2 # Guest 2010-02-26 09:35
WTF Look at those boots..I need to have them
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Feyeno0rd
-1 # Feyeno0rd 2010-02-26 11:41
The Superfly boots look pretty cool indeed, but they can't seem to match probably with any football kit.
Don't get me wrong, but the color combination is a bit awkward...
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Guest
-3 # Guest 2010-02-26 09:49
USA: 9/10; Netherlands: 4/10; Brazil: 7,5/10; Korea: 8/10; NZ: 8/10; Portugal: 7,5/10 (it would be a 8 if the frontal lines would continue until the end); Australia: 8,5/10; Slovenia: 7/10; Serbia: 8/10.
England deserves a 9/10 too.
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vigilante
+22 # vigilante 2010-02-26 09:53
Quoting Daveee:
Slovenia still=Charlie Brown. Thats all I see when I look at it.

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Guest
-2 # Guest 2010-02-26 10:33
where's the home ORANGE kit from the Netherlands???
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Feyeno0rd
-2 # Feyeno0rd 2010-02-26 11:45
It isn't shown on this image because all of these kits are away ones.
It has been leaked already, though:

Pretty dull, if you ask me; Nike let us down this time when it comes to the home shirt.
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welshcrusader
-2 # welshcrusader 2010-02-26 10:52
i like slovebia, charlie brown was badass.
aussies i like. and new zealand, nice to see a black kit at the world cup, though i can see them playin in white as itll be HOT
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Guest
-2 # Guest 2010-02-26 17:40
in winter? i doubt it.
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Guest
0 # Guest 2010-02-26 18:00
it could still be fairly warm, especially for the venues farther north.
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Guest
-1 # Guest 2010-02-26 23:58
their home kit is white.

funnily enough their team is pretty much all white.
and vice versa for their rugby side

hence the nicknames?
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Guest
-2 # Guest 2010-02-26 12:24
I said before that England away is not exciting,but now i think different....collars on those Nike shirts are so unimaginative,well that is expected,they are (made of)garbage :D :oops: :D
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Guest
-4 # Guest 2010-02-26 12:30
omg...crap! :-*
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Guest
+3 # Guest 2010-02-26 12:45
Good job Nike! ;-)
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Guest
+4 # Guest 2010-02-26 13:50
Nice designs by nike, retro look seems to be dominating alot of the designs there.

those purple clown shoes however, are absolutely terrible, would hope they come in a different coulourway otherwise they would just be bullseyes for tough tackling centrehalfs
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Guest
-1 # Guest 2010-02-26 14:19
Good job Nike! Love the kits such quality in them. The haters are fake they know they like what they see. 10/10. I'm going to buy brazil. The technology is super as well. All adidas did is add dumb tape to the back. FYI, I have a workout adidas shirt with that techfit stuff, I really didn't feel any difference or energy recovery or anything if anything it kept my arms stiff. It's just hype
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Guest
+1 # Guest 2010-02-26 14:21
Spot on Nike. The kits are lovely.
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Guest
-1 # Guest 2010-02-26 15:51
have you got design trikot poland??
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Feyeno0rd
0 # Feyeno0rd 2010-02-26 17:36
I found them a long time ago:


I think they are pretty cool.
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Guest
0 # Guest 2010-02-26 15:53
have you got new photo poland's trikot?
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Guest
0 # Guest 2010-02-26 15:53
have you got photos new poland's trikot??
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Guest
-1 # Guest 2010-02-26 17:56
http://www.passionemaglie.it/wp-content/uploads/2010/02/polonia-away-2010.jpg
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Guest
-1 # Guest 2010-02-26 16:24
No very Happy! With the Aussie one, that yellow line on the chest is way to thick I would have preferred a smaller one... :( I will have a closer look before further judgement!!
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Guest
+1 # Guest 2010-02-26 17:03
I know nike owns Umbro...but it just looks so random with the only one Umbro kit there and the rest are nike haha. If it was a "nike" showcase, why have an Umbro kit? Just utter random
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Guest
+1 # Guest 2010-02-26 17:10
I Think the new zeland and USA KITS are AWESOME!!!! were can i buy them? :lol:
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Kallenovsky
+1 # Kallenovsky 2010-02-27 19:04
You can buy them at soccer.com.
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Guest
+1 # Guest 2010-02-26 17:11
Being a Nike designer isn`t a difficult job. Apart from the socks I don`t see anything new in this kits..
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Guest
0 # Guest 2010-02-26 17:57
they almost all appear to be wearing the same boots. looks like they all received a gift just for showing-up at the photo shoot. Nani looks like he can't bothered.
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Guest
-1 # Guest 2010-02-26 18:09
lol i agree he looks like he cant be bothered. and the slovakia player looks all alone and afraid at the edge. i think the kits look very nice especially the laser cut holes on the side, i saw them on the brazil kits. i hope they make long sleeved versions then i would def buy new zealand black. its lovely
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Guest
0 # Guest 2010-02-26 18:12
plus i like the throwback to the brazil '98 wc kit. it brings back memories. i know they lost but that was the begiining of a era for the original ronaldo. hes my favorite player of all time so i give nike thumbs up for that
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Guest
+1 # Guest 2010-02-26 18:37
The players are Dempsey (USA), Pato (BRA), Nani (POR), Jenas (ENG)... but who are the others?
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Guest
0 # Guest 2010-02-26 22:02
my logic says ryan neilsen of blackburn for New Zealand. Its Ji Sung Park for south korea. And it looks a bit like clarence seedorf maybe for the netherlands.
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Guest
0 # Guest 2010-02-27 01:02
Koren (SVN), Grella (AUS), Dempsey (USA), Nani (POR), Jenas (ENG), Pato (BRA), Braafheid (NED), Lee Chung-Yong (KOR), Nelsen (NZ), Wasilewski? (POL)
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Guest
0 # Guest 2010-05-05 01:23
Milijaš(SERBIA) !
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Guest
+1 # Guest 2010-02-26 18:46
It's Slovenia mate, not Slovakia.
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Guest
0 # Guest 2010-02-26 19:56
i like the large badges...
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Guest
-1 # Guest 2010-02-26 20:35
Better than the Adidas kits but not as good as the Umbro kits.
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Guest
0 # Guest 2010-02-28 12:38
Quoting reid Stewart:
Better than the Adidas kits but not as good as the Umbro kits.


Umbro = Nike mate ;-)
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Guest
+1 # Guest 2010-02-26 20:55
Pato looks like a chick on pic were he is walking in the kit
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Guest
0 # Guest 2010-02-26 23:31
the USA away kit is great!, Im going to get one soon
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Guest
-1 # Guest 2010-02-26 23:59
Netherlands jersey burns my retinas just looking at it.
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Guest
-1 # Guest 2010-02-27 00:01
That is...Their home Jersey lol.
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Guest
0 # Guest 2010-02-27 00:08
The New Zealand Home shirt has already been listen on eBay. How is this possible if they have not been released?

http://cgi.ebay.com.au/NEW-ZEALAND-SOCCER-FOOTBALL-NIKE-KIT-SHIRT-AND-SHORTS_W0QQitemZ150418244203QQcmdZViewItemQQptZAU_Sport_Soccer_Clothing_Boots?hash=item2305a0426b
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Guest
-1 # Guest 2010-02-27 00:49
Serbian kit very simply but CLASY and so so nice!
GO WHITE EAGELS GOLDEN BOYS!
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Guest
0 # Guest 2010-02-27 14:04
Where we can find home kit?
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Guest
0 # Guest 2010-02-27 21:08
brazil and netherlands kits have the same shorts
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Guest
0 # Guest 2010-02-27 23:16
I have tried the NZ one on (apperently they have been in my local store for a few weeks, haddent bother looking as was waiting for launch!)

nice very nice, pretty basic design but very good cut. was haping for something a bit more interesting in the away kit essecially as it does look just like the All Blacks jersey so am really waiting for the home, looking forward to it.

traditionally we wear some sort of black (for the away, as is national colours) but the strip before last was blue with white shorts and red socks (colours of flag) which i really liked
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Guest
+1 # Guest 2010-02-28 12:37
nike has done their job perfect again! the new england home and away kits are absolutely top, the new man city kit is a dream, the brasil kit is a pure class. portugal kit looks amaizing... the usa shirt is great. what sould i say. WELL DONE NIKE!
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Guest
0 # Guest 2010-02-28 18:05
followed the link sixty tim gave above and this guys has the keepers kits on ebay too, hint at what everyone elses will be?

http://shop.ebay.com.au/callimnate/m.html?_nkw=&_armrs=1&_from=&_ipg=&_trksid=p4340

I like them
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Guest
0 # Guest 2010-03-02 13:47
Quote:
In addition, all the national team kits have been designed with each country’s national culture and identity in mind.
And then I look at completely white Serbian jerseys...

no identity or what?
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Guest
+1 # Guest 2010-03-06 22:56
Quoting kokoshka Djoe:
Quote:
In addition, all the national team kits have been designed with each country’s national culture and identity in mind.


And then I look at completely white Serbian jerseys...

no identity or what?
some teams are about simplicity... i guess serbs just wanna play football... i like their kit, very classy
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Guest
0 # Guest 2010-05-24 07:50
Since Serbia are nicknamed Beli Orlovi, the White Eagles, it does kinda make sense. 8)
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Guest
0 # Guest 2010-03-08 08:27
Love the NZ jersey, but won't the NZ rugby association get upset if they've lifted the "All Blacks" moniker on the jersey? Either way, it's strange that Adidas claims the rugby team but Nike claims the football team.
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PrairieBhoy
0 # PrairieBhoy 2010-03-19 02:22
Look at it this way, in acquiring Umbro Nike picked up some great designers. Umbro still makes a terrific jersey. They can be classically styled or provide updated fabrics. Remember Vapa-Tech, Sports Wool, X-Static? Not all hits but certainly trail blazers. Nike is the artistic design and Umbro is the industrial design. Most Nike shirts follow body lines while Umbro shirts have more of a geometric pattern with inserts beyond the mesh ones.

The new England shirt to me, seems to marry classic Umbro style and tradition with the ergonomics of a great Nike shirt. Very well done. I think that these 2010 Nike shirts are a matter of taste. Some will like them, some won't and some will be luke warm. They look to be going for a traditional look. I have not warmed up to the USA away shirt yet but I still have time.

Adidas, in contrast, often produces shirts with lines and features (Formotion) which remind me of something that the crew of a starship might wear in the next couple of centuries.
However, even Adidas has toned down the futuristic style and has gone back toward a more traditional style for the World Cup
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Guest
0 # Guest 2010-04-04 21:14
Greekfreek: the silver fern is different from the one used for the ab's and as the national emblem there us no probs, all our sports teams have variations on it :o) same with using black...hence why I was hoping for something different from this kit
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Guest
-1 # Guest 2010-04-14 01:03
great kits :lol:
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Guest
-1 # Guest 2010-04-23 15:35
slovenias is class 8)
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Guest
0 # Guest 2010-04-24 02:25
the USA away kit looks like a U.S.A. beauty pageant ripoff

sucks big time
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Guest
0 # Guest 2010-04-29 00:16
The Serbian on the right is infact Wolverhampton Wanderer's very own Nenad Milijas, the serbian captain. Cracking left foot on him, but hasn't had a fair chance this season! In response to the kits however, I'm a big fan of Englands new home shirt, not overly keen on Nike kits but loved the "OLE" kits of euro 2004! If i'm honest I hate nylon football tops though, I'd love cotton kits like those used through to the late 80's!
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Guest
-1 # Guest 2010-05-06 14:05
Nike are now making much,much better kits then befour.The best kits is Slovenija,USA,Netherland,Portugal...and my favourite country Serbia. ;-)
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Guest
0 # Guest 2010-05-13 15:21
Quoting ClikRedButonifUAgree:
Baffled by the ignorance shown by everyone here.

In a capitalist word, companies always showcase products from all their lines, it's called synergy. Everything companies do at press events like these are to intended to garner buzz from press and investors, especially given Nike's investments in R&D and kit supplying deals.

Uninspiring, Kallenovsky? Show me something drawn from your very own hand that is anywhere close to being as aesthetically refreshing, marketable and sustainable as these Nike kits.

I don't think anyone saw the water bottle kits coming.

That is all.


Shut up.
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Guest
0 # Guest 2010-05-18 15:57
Adidas makes always better and most beautiful national shirts.
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Guest
0 # Guest 2010-05-19 21:42
Not being biased here but England have the best home and away kits that will be on show at the world cup. PURE CLASS. We even have a 3rd blue one that wont be worn, that is still better than everything else.
Yes Umbro might be owned by Nike, but that doesnt make it a nike kit. I work for a smaller company that is owned by AXA, be we arnt AXA. They are Umbro kits and nothing else on show atthe world cup will look like them, unlike all the Nike and Adidas identikits that all the other teams will be wearing
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Guest
0 # Guest 2010-05-23 20:43
how smart is the new zealand top very smart :lol:
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