This is the new PSV Eindhoven shirt for the 2010/2011 Eredivisie season produced by Nike.
The shirt is red and white stripes, a combination that has become synonymous with PSV over the past 20 years, but this hasn't always been the case. All the way up to the early 90's PSV actually wore solid red shirts.
Inside of these stripes are small chequers marks, these are nothing to do with PSV sympathising with Croatia or anything like that, they actually represent the flag of North Brabant, the area of the Netherlands that Eindhoven is located within, which just so happens to be two rows of red and white chequers. Inside of the collar reads “Eendracht maakt macht”, which roughly translates into English as "Strength Through Unity".
The PSV shorts and socks are black and white respectively. The shorts contain a small amount of white in the familiar Nike style from the 2010/11 range, running parallel down either side of the shorts. The socks feature two red bands around the bottom, on the front is the Nike swoosh and on the rear of them their is the PSV writing from inside the logo.
Thanks to Niels, Jordi, Jeroen and Robin