Stoke City Announce Adidas Kit Deal

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stoke city adidasStoke City have confirmed that adidas will become their new Official Kit Supplier for the 2010-11 season after signing a long-term deal with the world's number one football brand.

The Club's new kit and training wear will carry the famous 'Three Stripes' after City sealed the biggest technical kit partnership agreement in their history.

The adidas deal represents another major step forward as the Club team up with a sporting giant renowned for the quality and excellence of their market-leading products.

"This is a fantastic agreement for the Club and the association with a global brand like adidas is a glowing indication of how far we have come," commented City's Chief Executive Tony Scholes in announcing the Official Kit Supplier agreement.

"Twelve of the 32 countries at this summer's World Cup Finals will be wearing adidas kit and many of the top clubs in Europe, including Real Madrid, AC Milan, Chelsea, Liverpool and Bayern Munich, use them as their kit suppliers. That gives you an idea of the significance of such an agreement to this Football Club as we look to continue moving forward.

"The new home kit and training wear will be exclusively unveiled at our Player of the Year Stadium Show on Sunday."

City's new home kit for the 2010-11 season features a technical fabric called ClimaCool which is designed to take sweat away from the body quickly to ensure the players remain comfortable and dry and able to perform to their best.

Gavin Thomson, Sales Director adidas UK and Ireland, said: "adidas is delighted to be partnering with Stoke City Football Club. Stoke City has a rich heritage and a strong and ambitious future in the Premier League. We look forward to a very rewarding and successful relationship for both parties."

The agreement with adidas will involve the rebranding of the Club's three shops, the Britannia Stadium Superstore and the Club Stores located in the Potteries Shopping Centre and the Roebuck Shopping Centre in Newcastle-under-Lyme.

As well as being the number one brand in football and one of the main sponsors of the FIFA 2010 World Cup Finals in South Africa, adidas are the leading manufacturer in Europe of technical and performance products and other sportswear.

Questions and Answers:

Q. How long is the agreement?

A. This is an initial four-year deal, but Stoke City is committed to developing long term partnerships as has been demonstrated with the association with Britannia, which is one of the longest sponsorship agreements in English football. So it is hoped this is the start of a long and mutually beneficial relationship.

Q. What are the launch dates?

A. The unveiling of the new home kit and training wear will be at the Player of the Year Stadium Show on Sunday 2nd May.

Training wear will be available from Monday 10th May in all the newly-refurbished and rebranded Club Stores.

For the home kit, all pre-orders online will be delivered 24 hours before they are available in-store on Thursday 3rd June.

The away kit will be launched in August with a date to be confirmed.

Q. Can you confirm the speculation that the home shirt will have a plain back?

A. The shirt will have a plain back for the 2010-11 season.

Q. The modern new design of Stoke City's home shirt is a departure from the Club's traditional style. So why have they chosen to have a solid red panel rather than stripes on the back of the shirt?

A. The Club thought long and hard about the move away from the more traditional look to the shirts and when the partnership was agreed, adidas kit designs had already been developed for the 2010-11 season. As such, and after weighing up all the benefits of the deal, the Club decided that this exciting opportunity to be associated with the leading brand in world football was one not to be missed and the Club trusts that their supporters will feel they have made the right decision.

Q. Will Stoke City retain the solid back or return to the stripes in the future?

A. Working closely with adidas, the Club have the option to incorporate the stripes in future designs.


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Comments   

Guest
+3 # Guest 2010-05-02 01:24
Put the STripes On
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Guest
0 # Guest 2010-05-02 01:26
Stoke Away to be Blue w/ White trim and White Shorts, Blue Socks
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Guest
+5 # Guest 2010-05-02 01:53
poor le coq sportif.
another dumping.
let's hope they hold on to everton, they keep a diverse range.
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Guest
-2 # Guest 2010-05-02 06:51
Quoting c&b:
poor le coq sportif.
another dumping.
let's hope they hold on to everton, they keep a diverse range.


They will for 2 more years at least, we signed a 3 year deal with them last season. I must admit, I'd rather have Adidas or Puma, but LCS are decent enough, and years ahead of Umbro, glad to be rid of them, and nike these days are just umbro kits - plain with a random line here and there.

Well done stoke, that's a major coup.
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Guest
-2 # Guest 2010-05-02 10:01
Quoting ant_toffee:
Quoting c&b:
poor le coq sportif.
another dumping.
let's hope they hold on to everton, they keep a diverse range.


They will for 2 more years at least, we signed a 3 year deal with them last season. I must admit, I'd rather have Adidas or Puma, but LCS are decent enough, and years ahead of Umbro, glad to be rid of them, and nike these days are just umbro kits - plain with a random line here and there.

Well done stoke, that's a major coup.


Wrong, it was an initial 2 year deal, with the option for another 3.

"In addition to the deal with Kitbag, the new retail arrangement for Everton includes a sports marketing agreement an initial 2 years, and up to five years with Le Coq Sportif which will generate a further £3 million."
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Guest
-3 # Guest 2010-05-02 03:09
good choice STOKE !!!
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Guest
+3 # Guest 2010-05-02 03:57
why have a plain back??? terrible decision
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halnone
0 # halnone 2010-05-02 03:59
i agree
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Guest
0 # Guest 2010-05-02 05:49
I really like this season's kits, so too bad for LeCoq. And while Adidas can definitely provide something just as good, a plain red back on a red-and-white striped shirt doesn't sound promising at all.
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Guest
0 # Guest 2010-05-02 06:37
It 'll b like Bayern,the same! :-*
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Guest
-1 # Guest 2010-05-02 07:41
:D :D :D :D great kit great team :D :D :D :D
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Guest
0 # Guest 2010-05-02 08:10
i cant believe some stoke fans are still complaining bout not havi ng stripes at the back. partnering with adidas is a major coup id be really happy with
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Guest
-1 # Guest 2010-05-02 15:59
Quoting willi:
i cant believe some stoke fans are still complaining bout not havi ng stripes at the back. partnering with adidas is a major coup id be really happy with

Well i guess its tradition of the club to have stripes, like the same with Newcastle's stripes and Celtic hoops i guess. And yes they should be happy with this announcement, but i feel its going to be standard template deal, which i really hope its not because Stoke deserve better! But ive just got a feeling that whatever the likes of Derby is going to wear next season, if it is Adidas, then Stoke will unfortinately wear the same template with the club colours. It would just be tragic if thats was to be true :(
Adidas get your arse into gear and show better respect for more of our clubs!
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Guest
0 # Guest 2010-05-02 09:46
im glad Newcastle got rid of adidas , Too long of general templates that are used by too many clubs.

And yes they will ruin your shirt with a plain back like ours .
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Guest
0 # Guest 2010-05-02 11:22
unveiled on 2nd may? that's today!
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Guest
0 # Guest 2010-05-02 16:59
I think that adidas will use template "Stricon" for the home jersey as shown here:

http://www.teamsportnord.de/teamsport-onlineshop//out/oxbaseshop/html/0/dyn_images/z1/p46709_foto_z1.jpg

http://www.teamsportnord.de/teamsport-onlineshop//out/oxbaseshop/html/0/dyn_images/z3/p46709-1_z3.jpg

It has a plain back.
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Guest
0 # Guest 2010-05-02 18:31
Kit has just been released on official club site and it's exactly as you say. I will not be buying it as it looks rubbish. Just like a Sunday league team kit. Quoting om4ever:
I think that adidas will use template "Stricon" for the home jersey as shown here:

http://www.teamsportnord.de/teamsport-onlineshop//out/oxbaseshop/html/0/dyn_images/z1/p46709_foto_z1.jpg

http://www.teamsportnord.de/teamsport-onlineshop//out/oxbaseshop/html/0/dyn_images/z3/p46709-1_z3.jpg

It has a plain back.

Quoting om4ever:
I think that adidas will use template "Stricon" for the home jersey as shown here:

http://www.teamsportnord.de/teamsport-onlineshop//out/oxbaseshop/html/0/dyn_images/z1/p46709_foto_z1.jpg

http://www.teamsportnord.de/teamsport-onlineshop//out/oxbaseshop/html/0/dyn_images/z3/p46709-1_z3.jpg

It has a plain back.
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Guest
-1 # Guest 2010-05-02 17:22
You need a plain back so the names and numbers can be read, otherwise, what's the point of having numbers on the shirts?
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Guest
0 # Guest 2010-05-02 17:54
off topic:

the new Marseille 2010-2011 home jersey 8)

http://i312.photobucket.com/albums/ll349/Todosobrecamisetas/ESTRENOS%20CLUBs%202010/Marsellaintro.png

http://i312.photobucket.com/albums/ll349/Todosobrecamisetas/ESTRENOS%20CLUBs%202010/Marsellavclimacool.png

http://i312.photobucket.com/albums/ll349/Todosobrecamisetas/ESTRENOS%20CLUBs%202010/Marsellavtechfit.png
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Kallenovsky
0 # Kallenovsky 2010-05-02 17:55
Another team leaving Le Coq. What a shame.
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Guest
0 # Guest 2010-05-02 18:50
http://www.stokecityfc.com/javaImages/10/e1/0,,10310~8773904,00.jpg
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Guest
+1 # Guest 2010-05-02 19:59
It's a standard off the shelf Adidas teamwear kit
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Guest
0 # Guest 2010-05-02 20:36
New kit unveiled on official website
http://www.scfcdirect.com/retproddetail.aspx?d=36&id=3588
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Guest
0 # Guest 2010-05-04 09:38
should of stick with the stripes on the back. prefere the 09/10 strip.
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Guest
0 # Guest 2010-05-07 10:03
8)
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Guest
0 # Guest 2010-05-20 15:22
take a look...even the club logo have three stripes !!
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Guest
0 # Guest 2010-06-11 10:35
the strip is really nice ,
its the best sttip made my the POTTERS !! :P :D
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Guest
0 # Guest 2010-07-20 21:57
Is the stoke city away kit going to be blue
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