stoke city adidasStoke City have confirmed that adidas will become their new Official Kit Supplier for the 2010-11 season after signing a long-term deal with the world's number one football brand.

The Club's new kit and training wear will carry the famous 'Three Stripes' after City sealed the biggest technical kit partnership agreement in their history.

The adidas deal represents another major step forward as the Club team up with a sporting giant renowned for the quality and excellence of their market-leading products.

"This is a fantastic agreement for the Club and the association with a global brand like adidas is a glowing indication of how far we have come," commented City's Chief Executive Tony Scholes in announcing the Official Kit Supplier agreement.

"Twelve of the 32 countries at this summer's World Cup Finals will be wearing adidas kit and many of the top clubs in Europe, including Real Madrid, AC Milan, Chelsea, Liverpool and Bayern Munich, use them as their kit suppliers. That gives you an idea of the significance of such an agreement to this Football Club as we look to continue moving forward.

"The new home kit and training wear will be exclusively unveiled at our Player of the Year Stadium Show on Sunday."

City's new home kit for the 2010-11 season features a technical fabric called ClimaCool which is designed to take sweat away from the body quickly to ensure the players remain comfortable and dry and able to perform to their best.

Gavin Thomson, Sales Director adidas UK and Ireland, said: "adidas is delighted to be partnering with Stoke City Football Club. Stoke City has a rich heritage and a strong and ambitious future in the Premier League. We look forward to a very rewarding and successful relationship for both parties."

The agreement with adidas will involve the rebranding of the Club's three shops, the Britannia Stadium Superstore and the Club Stores located in the Potteries Shopping Centre and the Roebuck Shopping Centre in Newcastle-under-Lyme.

As well as being the number one brand in football and one of the main sponsors of the FIFA 2010 World Cup Finals in South Africa, adidas are the leading manufacturer in Europe of technical and performance products and other sportswear.

Questions and Answers:

Q. How long is the agreement?

A. This is an initial four-year deal, but Stoke City is committed to developing long term partnerships as has been demonstrated with the association with Britannia, which is one of the longest sponsorship agreements in English football. So it is hoped this is the start of a long and mutually beneficial relationship.

Q. What are the launch dates?

A. The unveiling of the new home kit and training wear will be at the Player of the Year Stadium Show on Sunday 2nd May.

Training wear will be available from Monday 10th May in all the newly-refurbished and rebranded Club Stores.

For the home kit, all pre-orders online will be delivered 24 hours before they are available in-store on Thursday 3rd June.

The away kit will be launched in August with a date to be confirmed.

Q. Can you confirm the speculation that the home shirt will have a plain back?

A. The shirt will have a plain back for the 2010-11 season.

Q. The modern new design of Stoke City's home shirt is a departure from the Club's traditional style. So why have they chosen to have a solid red panel rather than stripes on the back of the shirt?

A. The Club thought long and hard about the move away from the more traditional look to the shirts and when the partnership was agreed, adidas kit designs had already been developed for the 2010-11 season. As such, and after weighing up all the benefits of the deal, the Club decided that this exciting opportunity to be associated with the leading brand in world football was one not to be missed and the Club trusts that their supporters will feel they have made the right decision.

Q. Will Stoke City retain the solid back or return to the stripes in the future?

A. Working closely with adidas, the Club have the option to incorporate the stripes in future designs.

 

Comments (3)

  1. fsc

Put the STripes On

 
  1. fsc

Stoke Away to be Blue w/ White trim and White Shorts, Blue Socks

 
  1. fsc

poor le coq sportif.<br />another dumping.<br />let's hope they hold on to everton, they keep a diverse range.

 
There are no comments posted here yet

Leave your comments

Posting comment as a guest. Sign up or login to your account.
Attachments (0 / 3)
Share Your Location
Type the text presented in the image below

LATEST FOOTBALL KITS

Athletic Bilbao 2018-19 New Balance Home Kit

Athletic Bilbao 2018-19 New Balance Home Kit

Athletic Club and New Balance have officially unveiled the new home football shirt for the 2018/19 season. Created to commemorate the Athletic…
Atletico Madrid 2018/19 Nike Home Kit

Atletico Madrid 2018/19 Nike Home Kit

This is the new Atletico de Madrid 2018-19 home football shirt by Nike. The new shirt for the 2018-19 season maintains the club's traditional red and…
Cagliari 2018-19 Macron Home Kit

Cagliari 2018-19 Macron Home Kit

Macron and Cagliari Calcio have announced the renewal of the partnership which will see both work together for at least another 5 years. At the same…
Red Star Belgrade 2018-19 Macron Third Kit

Red Star Belgrade 2018-19 Macron Third Kit

Macron and Red Star Belgrade have released the new third shirt for the 2018/19 season. The third-choice Red Star Belgrade shirt is traditionally red,…
Inverness CT 18/19 Errea Away Kit

Inverness CT 18/19 Errea Away Kit

Inverness Caledonian Thistle FC unveiled their new away kit for season 2018/19 made by Errea. The club have resumed their long standing partnership…
Inverness CT 18/19 Errea Home Kit

Inverness CT 18/19 Errea Home Kit

Inverness Caledonian Thistle FC unveiled their new home kit for season 2018/19 made by Errea. The club have resumed their long standing partnership…
Ross County 2018-19 Macron Away Kit

Ross County 2018-19 Macron Away Kit

Ross County launched their new 18/19 away kit by Macron. The Staggies are introducing a red away kit - which was chosen in conjunction with the…
Ross County 2018-19 Macron Home Kit

Ross County 2018-19 Macron Home Kit

Ross County launched their new 18/19 home kit by Macron. The new Home kit, which is a bespoke design, is quite different from last season’s. Macron…
New Zealand 2018 Nike Away Kit

New Zealand 2018 Nike Away Kit

This is the New Zealand 2018 away football shirt by Nike. In Māori legend, New Zealand’s endemic silver fern represents strength, resistance and…
Coventry City 17/18 Nike EFL Play-Off Final Shirt

Coventry City 17/18 Nike EFL Play-Off Final Shirt

Coventry City will be wearing a one-off special shirt for the League Two Play-Off Final against Exeter City. The Sky Blues will face the Grecians on…
Arsenal 2018-19 Puma Home Kit

Arsenal 2018-19 Puma Home Kit

The new Arsenal 18/19 Home Shirt by Puma retains the traditional red and white colours that are synonymous with Arsenal Football Club but with a…
Valencia 2018-19 Adidas Away Kit

Valencia 2018-19 Adidas Away Kit

Valencia CF launched the new 2018-19 away football shirt by Adidas. The team make a bold statement outside the Mestalla, with the Valencia CF 2018-19…
China 2018 Nike Home Kit

China 2018 Nike Home Kit

With a red chest and yellow sleeves, the China 2018 home shirt colors represent prosperity and blessings. On the chest is the iconic federation crest…
Deportivo de La Coruña 2018-19 Macron Third Shirt

Deportivo de La Coruña 2018-19 Macron Third Shirt

Macron and Deportivo de La Coruña have presented the new white third shirt with a diagonal blue band across the front where the words of the Galician…
Senegal 2018 World Cup Puma Home Shirt

Senegal 2018 World Cup Puma Home Shirt

This is the new Senegal 2018 home football shirt by Puma. The white and pepper green home kit will be used during the 2018 World Cup in Russia. Buy…
Senegal 2018 World Cup Puma Away Shirt

Senegal 2018 World Cup Puma Away Shirt

This is the new Senegal 2018 away football shirt by Puma. The pepper green and white away kit will be used during the 2018 World Cup in Russia. Buy…
Galatasaray 2018-19 Nike Home Kit

Galatasaray 2018-19 Nike Home Kit

This is the new Galatasaray 2018 home football shirt by Nike. The new home kit will be worn during the 2018–19 Süper Lig, which is the 61st season of…
New Zealand 2018 Nike Home Kit

New Zealand 2018 Nike Home Kit

This is the New Zealand 2018 home football shirt by Nike. In Māori legend, New Zealand’s endemic silver fern represents strength, resistance and…
Barcelona 2018-19 Nike Home Kit

Barcelona 2018-19 Nike Home Kit

This is the new FC Barcelona 18/19 home football shirt by Nike. The new Barcelona home kit, designed for the 2018-19 season, is inspired by Camp…
Rotherham United 2018-19 Puma Home Kit

Rotherham United 2018-19 Puma Home Kit

Rotherham United revealed their brand new 2018/19 home kit, manufactured by Puma Teamwear. The Millers will once again retain their traditional home…