Sunderland AFC has unveiled its new Umbro away strip for the 2010-11 Barclays Premier League season.
The kit will be available from Thursday 29th July in official club stores at the Stadium of Light and Debenhams, Sunderland and The Galleries, Washington.
Direct from the Tailored by Umbro collection - the same range as England's bespoke strips for the 2010 FIFA World Cup in South Africa - the kit carries the name of the club's new main sponsors, tombola.
Bold, confident colours and a clean, smart design are the focus of the new-look kit. The shirt, modelled by star striker Darren Bent, is predominantly stone in colour and features a burgundy trim on the shaped crew neck neck-line, shoulders and side panels.
The shorts feature the reverse colourway - predominantly burgundy with a stone trim and the kit is complemented with stone socks featuring a burgundy turnover.
Made from Umbro's patented performance fabric, the new kit is crafted for comfort using the Football Tailoring principles, while the unique ergonomic design means that it moves with the player during the game, ensuring that Sunderland's players look smart and are able to perform at the highest level.
Darren Bent wore the new kit at a recent photoshoot; "It's a fantastic kit, he said. "The colours are really modern and fresh-looking and I'm sure our fans will love it as much as I do. It feels really good on too, as a player comfort and fit are really important and the tailored by Umbro collection has really nailed it. I just can't wait for pre-season to start now so I can wear it for real."
Lesley Callaghan, SAFC's marketing and commercial director, added: "Umbro's new designs are very impressive and we are confident that they will be popular with Sunderland fans for the new season."
Thanks to Dave and John