Swansea City skipper Garry Monk and deputy Alan Tate have started the countdown to the new Championship campaign by unveiling the club's new home kit for season 2010-11.
The Swans will once again sport a strip designed by leading international kit manufacturers UMBRO and backed by global internet gaming company 32Red as front of shirt sponsors.
The club canvassed supporters over the design of the new kit and answered calls to return to an all-white strip.
"It looks and feels good,'' declared Garry Monk. "I know the players will like it. It's plain and simple, yet classy.''
Alan Tate also gave the new kit the thumbs up.
"All the fans I've spoken to have been saying we should go back to an all-white kit,'' he said. "So I'm sure they'll be pleased with this one.
"The only problem is, me and Garry will have to go and get a tan now to look good in it!''
The new home and away strip is available from Wednesday in the Liberty Stadium club shop (10am -7pm), Debenhams (Swansea) and online.
shirts are priced at £40 and kids £30 (short-sleeve only); shorts are £16 and £13; and socks £8 and £6.
UMBRO will also be the official supplier of all Swans' training kit next season, which is available now.