Watford revealed the new Watford FC home shirt for the forthcoming 2010/11 season. Sir Elton John unveiled the new shirt at his concert at Vicarage Road on Saturday but it goes on pre-sale from 8am this morning.
The BURRDA made replica kit is also sponsored by the Official Kit Supplier after they last week announced a two year deal with the Swiss international sportswear company.
The home strip once again features black shorts and this time has a red trim on the sleeves and round the neck, while there is also a retro red and black strip running down the shirt.
The back neck line is shaped with piping which frames an embroidered Hart from the Club crest and the base of the shirt is also finished with a red trim.
The two-year deal with BURRDA was announced last month and Watford's Chief Executive Officer, Julian Winter, is pleased the Club has gained a crucial new partner.
In a difficult financial climate, just attracting a sponsor is an achievement, but Winter believes it's the start of an important partnership.
He said: "It's a competitive market out there and a difficult economic climate.
"We were in dialogue with a couple of shirt manufacturers and the idea of a shirt manufacturer taking a shirt sponsorship was something we discussed.
"It is a new deal for us and BURRDA and a great opportunity to build a successful partnership."
The Swiss international sportswear manufacturer was impressed with the Hornets' ever blossoming Academy and the Club's vital place in the local community. This is something that Winter takes pride in.
He added: "If you refer back to the writing of a new plan for Watford, our Academy and Community are pivotal pillars in what we do, and what we all want for a sustainable Watford in the long term.
"I think BURRDA certainly bought into that and I think more and more often now partners in our Football Club are looking at how we're structured, the way we deliver, the things that we focus on and the progress we're making against that plan.
"So, they have joined us a year into that plan which is great, we've made some progress and they like what they've seen."