Albion today revealed their new UMBRO home and away kits for the 2010/11 Barclays Premier League season - and you can pre-order yours now.
The away shirt sport the logo of new principal club sponsor HomeServe, highlighting the home emergency repair expert's new phone number: 0800 247 999.
The away kit will be worn for the first time by Roberto Di Matteo's men in Saturday's pre-season friendly at Kidderminster (ko 12.30pm).
Both shirts are made from woven fabric and the new blue-and-white striped home shirt features 'zig zag' detailing and a classic-style collar to give a modern touch to the Baggies' traditional design
The new away kit is all black, with the crew neck shirt featuring a subtle shadow stripe and a monochrome version of the club crest.
The club have also released their home (green) and away (blue) 2010/11 goalkeeper kits, which can also be pre-ordered now.
The away kit will go on sale on Friday, August 6 when pre-orders can also be collected in store.
Jon Florsheim, Chief Executive of HomeServe Membership, commented: "It is very exciting to see our home emergency number, 0800 247 999, proudly displayed on the great new West Bromwich Albion kit.
"In choosing a sponsorship partner we felt it was important to acknowledge our West Midlands roots and so we were very pleased to be able to strike a deal with West Bromwich Albion and support the team over the next season.
"As well as supporting the team, we will of course do our best to support the fans too, ensuring they never miss a game as a result of a home emergency!"
Thanks to Lee