Albion today revealed their new UMBRO away and home kit for the 2010/11 Barclays Premier League season - and you can pre-order yours now.
The shirt sport the logo of new principal club sponsor HomeServe, highlighting the home emergency repair expert's new phone number: 0800 247 999
Made from woven fabric, the new blue-and-white striped home shirt features 'zig zag' detailing and a classic-style collar to give a modern touch to the Baggies' traditional design.
The shirt will be worn with white shorts and socks and donned for the first time by the players against VVV Venlo in Holland on Saturday.
The club have also released their home (green) and away (blue) 2010/11 goalkeeper kits, which can also be pre-ordered now.
The home kit and both goalkeeper kits will go on sale on Friday, July 23 when pre-orders can also be collected in store.
Jon Florsheim, Chief Executive of HomeServe Membership, commented: "It is very exciting to see our home emergency number, 0800 247 999, proudly displayed on the great new West Bromwich Albion kit.
"In choosing a sponsorship partner we felt it was important to acknowledge our West Midlands roots and so we were very pleased to be able to strike a deal with West Bromwich Albion and support the team over the next season.
"As well as supporting the team, we will of course do our best to support the fans too, ensuring they never miss a game as a result of a home emergency!"
Thanks to Lee