Chelsea and adidas, revealed the new home kit for the 2010/11 season, which is available through the FSC Shop.
The launch will be supported by an advertising campaign 'Made from 100% Chelsea' developed by pop artist and Chelsea fan Sir Peter Blake.
Blake, who most famously designed the artwork for the Beatles album Sgt. Pepper's Lonely Hearts Club Band and Oasis' greatest hits album Stop the Clocks, has created a variety of montages depicting Chelsea's history and heritage.
The shirt will be worn for the first time on 9 May against Wigan in the last Barclays Premier League game of the season.
The kit encompasses a contemporary red v-neck design, while the main body of the shirt integrates mesh into the fabric creating a striking design with pure performance benefits for removing sweat away from the body.
This is not the first time red has featured on a Chelsea kit. In 1953, Chelsea re-launched the official club badge and for the first time featured red. By 1959, red was introduced into the kit socks, and the colour has continued to feature in numerous home and away kits in subsequent decades.
The subtle addition of red also pays tribute to the club's long association with the Pensioners, the red-coated war veterans whose name they informally adopted between 1905 and 1952.
Adidas again have pushed the boundaries in the development of apparel technology to help give Chelsea players the edge on the pitch. For the first time in club football, adidas TechFit™ features directly in the playing shirt.
This cutting-edge technology will help improve speed, increase endurance capabilities and enhance proprioception. This works by stabilising and focusing the muscles' energy to generate explosive acceleration and deliver maximum power output.
TechFit™ technology is only incorporated into the Chelsea FC team kit, and is not in the replica kit. Fans will be able to buy the replica kit featuring adidasClimaCool™ technology.
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Comments
It is very simple but it works!
would've been even better with chelsea f.c. embroided in white over red from inside or outside
better than for next season this shirt normal design
Go head chelsea
It's because they are the huns of England.
i think it may be because the english league was the brainchild of a scot?
Chelsea have a history of Scottish players, such as Pat Nevin. i think thats why it's there. i actualy like this kit, so much better that this years "Bra" effort.
Chelsea's first captain was a Scot, on one tour I was told that he chose blue as Chelsea's colours. On a subsequent visit I was told it was Vicount Chelsea's colours.
Adidas just make it up as they go alone, There is a limit to the sensible designs for blue shirts with white lines down the sleeves. Red bits gets media attention, so we get red bits.
Adidas release 100's of new shirts every season, so designs have to be quick and based on templates.
Spurs and Liverpool will no doubt have similar templates.
could be a wales cap if u have a closer look white and green with a dragon i think its a wales cap
Super Frank is modeling the ClimaCool version of the kit which will be for the fans.
At least that's my guess.
Funny how Ballack's on the ad when he wont even be there next season
stop the moaning..
and so is the players kit
http://matador.elconfidencial.com/2010/04/la-nueva-camiseta-del-atletico-de.html
it´s here: http://matador.elconfidencial.com/2010/04/la-nueva-camiseta-del-atletico-de.html
tim tim merah seperti liverpool emyu atw arsenal akan membantai mereka karena chelsea kini berunsur merah
Will be waiting for the away and 3rd kit
Cech got a nice goalkeeper kit..
More like France..
The red strip was a bit surprising, though I thought it'd fit more with yellow, but red looks good anyhow.
And lastly... sponsor's logo is placed too high. not good...
It's a definite buy. Hope they'll also make the away kit like Petr Cech's lime green colour. :) :) :)
I was thinkin the same thing... Maybe its John Spencer's
Carlo Ancelotti Legend :)
http://fistedaway.wordpress.com/2010/04/19/100-percent-chelsea/
Big improvement on last year
I Like new shirt Chelsea FC 2010/2011 welcome
please view away shirt Chelsea FC 2010/2011