Fiorentina revealed the new 10/11 football kits made by Lotto.
The club have replaced their shirt sponsor with a message intended to reach out to the youth of Italy.
The message ‘Il calcio è un divertimento,’ (football is entertainment), has been added to promote fair play and replaces the club’s previous shirt sponsor Toyota for the upcoming season.
Fiorentina vice-president Mario Cognin explained the reasons for undertaking the refreshing initiative.
“It is a way to encourage young people to approach the game without taking it too seriously”, said Cognin.
“It reflects how Fiorentina sees football.”
Thanks to Blucerchiato
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Comments
at least they could have found a better font and a better size..what a shame.
Also can't understand why they've gone back to an 08/09 template for the keepers when they had new goalie kits last season?!?! They had those keeper kits 2 years ago but in different colours.
WTF!!!!!!!!!!!!!!!!!!!!!!!!!!
NO AL CALCIO MODERNO!
One last aspect: from the first to the second and third kit Lotto only changed the colors, not the model of the shirts. Boring...