Football Shirt Culture.com

Here is the new 2010/11 Hertha BSC home kit manufactured by Nike.

The traditional blue and white stripes of the Berlin team are retained while an interesting modern twist is introduced with the zigzag pattern and parallel red lines running inside the white stripes.

The new jersey represents aggression, identification and sustainability, issues that will accompany the in their mission to return to the Bundesliga at their first attempt. A particular focus is sustainability, Nike has put emphasis on sustainable product design. All Hertha shirts are made similar to Nike's World Cup range in the sense that they are made from recycled materials, the equivalent of eight plastic bottles are used in the making of each shirt.

On the inside of the jersey behind the Hertha logo is the phrase "Aus Berlin - Für Berlin" which translates into English as, 'From Berlin - For Berlin' a slogan which was launched to bond Hertha with the city of Berlin and see it as the capital's team.

Around on the back of the shirt, beneath the collar is a bear, the symbol of the city of Berlin. The shorts are blue with a red Nike swoosh and Hertha logo. The socks similarly are blue with a red Nike swoosh and a Hertha logo located on the calf.

For the 2010/11 season Germany will be the only country in Europe without a team from it's capital city in the top tier of it's football system.