10/11 Kits Lokomotiv Moscow 2010 Adidas Home Shirt
Lokomotiv Moscow unveiled the new 2010 Home football kit made by Adidas.
Lokomotiv was originally founded as Club of the October Revolution on 12 August 1923, and it united the strongest football players of several roads of the Moscow railway junction. In 1931, the club was renamed to Kazanka (Moskovskaya-Kazanskaya Zh.D) and in 1936, it was eventually renamed to as it is known today, Lokomotiv.
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 Thursday, 24 May 2012 14:37
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 Wednesday, 23 May 2012 17:09
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 Tuesday, 22 May 2012 12:19
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 Tuesday, 22 May 2012 11:51
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 Tuesday, 22 May 2012 11:02
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 Tuesday, 22 May 2012 09:18
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 Saturday, 19 May 2012 12:42
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 Saturday, 19 May 2012 11:56
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 Thursday, 17 May 2012 16:20
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 Thursday, 17 May 2012 08:25
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Comments
On face value, these are both decent kits with colour-schemes which fit the designs.
but nike have only 1 template, plain color, boring as usual. No watermarks, no mesh inserctions, etc....
Their away shirt is white, in this same template, but there haven't been any pics of players wearing it to display yet.
MANTO SAGRADO:
http://lh4.ggpht.com/_XYjkPtrdaxY/S4BEUIMb1OI/AAAAAAAAAhs/SrgaXtwwKGI/0%2C%2C36527774-EX%2C00.jpg
Just a watermark with the club's badge on going across the front would at least give the impression that Adidas had ever even HEARD of Plymouth, or Macclesfield, or Swindon, or Peterbrough or whoever.
I'm sure someone's now going to point out that it would be far too difficult and expensive for Adidas to put a watermark on each club's shirts, but we all know they are made for about 8p and sold for £40, so maybe to show some respect to professional football clubs, they could plough some of their markup into individualising their shirts in some way.
Adidas: founded 1924.
Plymouth Argyle: founded 1886.
Amount of respect shown by Adidas in making Plymouth Argyle's home shirt: 0
This Lokomotiv kit is another typical example of this lack of respect, and it looks like it's come from the back of the sale rack at JJB.
On topic now, it don't see any reason for those teams that you have enumerated to have an one of a kind shirt from adidas, Nike, Puma etc...sure they have a long history but they are mainstream or even lower levels. Maybe if they would have gone with smaller manufacturers (Joma, Errea etc...) they would receive more team related designs...
However I think that Lokomotiv deserved a little more effort by adidas and the managers from Lokomotiv who agreed with the design adidas provided.
Well done, you looked at Wikipedia, same as I did.
I think that by dismissing clubs like Plymouth Argyle, Swindon Town, Peterborough United, Macclesfield Town, Derby County etc etc, you are offending a lot of supporters. Why do these clubs deserve less effort than Lokomotiv?
Their long history is exactly why these clubs are NOT "mainstream," as you put it.
My intention was no to dismiss the clubs or the fans of those clubs. I have the same respect for them as I have for any other team. I was just talking form any major brand point of view. They may have thousands of clubs under sponsorship, old and new...so they can't make an individual kit for all the teams; they have to prioritize this. And how do they do this? By market share of course. That's why Chelsea, Liverpool, Real or Madrid get "the extra mile".
Believe me...i would love to see my team (Steaua Bucharest) in some very nice, custom made Nike kit...but that ain't gonna happen...they aren't the great team from the '80 unfortunately and the Romanian league is to small.
Lokomotiv is probably the best team adidas has from the Russian first league (i don't know the league very well...i might be wrong), and like it or not the Russians are starting to get better and better at football again so they will get more attention (see their national team new adidas home kit - gorgeous and quite unique although it is based on a template).
Ultimately, Adidas pay the club a chunk of money and the club get what they are given...sod the history and sod the fans.
Well, I have to say, despite the fact, that this template is often used by adidas for new kits in the last time, I like the shirt. Plain and simple quite nice! I would do everything for the chance for my club to get those shirts!
I don't really get why everybody says, that the shirt is crap. I can't remember a adidas shirt I bought in the last years, which had a bad quality. My best shirts are adidas shirts, and that is the important point on the field! The quality makes the good shirt, the design is all in all just the second point.
And it's not like adidas says to a club "YOU HAVE TO TAKE THIS DESIGN!". That's something the club decides together with the manufracturer. So think about this, before you say "adidas sucks" and stuff like that!
And if adidas would put some water marks on the shirt most of the people will yell "Oh my god, it just looks like puma 2006" or something like that...and after the fifth club getting his own watermark on the shirt the others will say again, that it's boring, and every club gets the same shirts...blablabla...
More shirts like this, please
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