Football Shirt Culture.com

Queens Park Rangers revealed the identity of their new away kit for the 2010/11 npower Championship campaign, created by Lotto Sport Italia.

The new kit is a modern take on the famous away shirt worn by the 1975/76 squad, arguably the greatest QPR team of the modern era. During that campaign, the R's finished runners-up to Liverpool and came very close to lifting the First Division title.

The new away kit will be worn by the R's First Team for the first time against Torquay United tonight (Friday) and defender Matt Connolly - who recently penned a two-year contract extension at Loftus Road - is hoping it proves to be a lucky kit for the season ahead.

"It's a really nice kit and I'm sure the fans will love it," he told the club website.

"I've heard about the good old days of the seventies at Loftus Road, especially the side from the 1975/76 season who went so close to winning the title. Not only does the new kit look great, but let's hope it can also prove to be a successful one like it was in that era."

Connolly added: "As players, the feel is just as important as the look, and it's really comfortable.

"We're all looking forward to wearing it during the season."

QPR Deputy MD, Ali Russell, added: "The new away kit has been designed based on the kit the Club wore during the mid-seventies, which was an excellent period in our history.

"This new design is based very much on that look, incorporating the Clubs traditional away colours of red and black.

"Let's hope the new away kit designed by Lotto Sport Italia drives the team on to success in the 2010/11 season."

Lotto Sport Italia's Marketing & Communications Director, Alberto Fraticelli, commented: "We are of course extremely pleased to have Queens Park Rangers in Lotto Sport Italia's portfolio.

"For next season we really wanted to highlight the Club's golden years, thus we reinterpreted the kit from the 1970's, which are also the years in which Lotto Sport Italia found worldwide fame.

"We've come up with a modern twist which we are sure will not disappoint the fans."