Bristol City have revealed their new adidas home kit for the 2011/12 npower Championship season.
The kit - comprising traditional red shirt, white shorts and red socks and featuring the new RSG sponsor logo - can be purchased now from BCFC Megastore or online.
It was worn for the first time by the first-team squad during the Big Team Picture at the club's Family Open Day.
And the kit is already a big hit with the players who are calling on the fans to join them and wear the shirt pride this season.
City striker Nicky Maynard said: "I'm always proud to pull on adidas clothing, whether it's in training or in matches. It's the best around by far."
Last season's player of the season Albert Adomah said: "Hopefully I'll be on fire in the red shirt for the new season and I can entertain all fans who wear it like me."
The distinctive new design also features adidas' cutting edge Climalite, a light, breathable fabric that conducts heat and sweat away from the body to keep the wearer cool and dry.
Shirts are priced £40 for adult sizes and £30 juniors. Adult and junior shorts are £20 and £17 respectively, with socks £10 and £8. All sizes are in comfort fit.
Thanks to Jordan and Tom