This is what appears to be the new Hamburger SV shirt for the 2011/12 German Bundesliga season manufactured by Adidas.
The shirt is predominantly white with red Adidas stripes adorning the shoulders. The cuffs are in a tricolor style of red - white - blue and all the other logos on the shirt rather than the crest are shown in red also.
Except for a change in collar style and the addition of some blue trim, not a great deal else appears to have changed.
Thanks to Broxi Bear