This is the new Hamburger SV kit for the 2011/2012 German Bundesliga season manufactured by Adidas.
Last week we showed you this leaked picture of what appeared to be the new kit now we can report that this was indeed the new shirt.
The kit takes on a slightly maritime theme with Hamburg being a port city, with the blue said to represent the "Blauer Peter" (Blue Peter) flag which is raised whenever a ship departs the port. Also inside the collar is the motto "ALLE MANN AUF KURS!" (All men on course!) also aluding to this theme.
The Rothosen will take on Borussia Mönchengladbach this Saturday where the kit will be premiered. The shirt is available to buy from today from the official shop and on the 16th of MAy from other retailers.