Albion have revealed their new adidas home and away kits for the 2011/12 Barclays Premier League season. Both adult shirts sport the logo of new principal club sponsor Bodog, which will not appear on children's shirts.
The blue-and-white home shirt will be worn with white shorts and socks, while the away shirt is cyan, with new navy trim, and will be worn with new navy shorts and socks.
All shirts feature adidas ClimaCool™ technology, a mixture of heat and moisture controlling materials, ventilation channels and 3D fabrics which improve air flow to the skin in the key heat zones.
Albion also unveiled their new official club sponsor for the next two seasons.
Bodog, one of the world's largest online gaming brands since 1994, will sit proudly on Baggies shirts after the club struck the largest sponsorship deal in their history.
Bodog Europe, the official licensee of the Bodog brand for online gaming in Europe, will officially become club sponsors from July 1 and will have additional high-profile branding at The Hawthorns.
Bodog Europe will also become the club's official betting partner, providing Albion fans with a huge online gaming platform.
Albion Chief Executive Mark Jenkins welcomed the club's new sponsors.
"We are delighted to have Bodog on board," said Jenkins.
"Following our most successful Barclays Premier League campaign there was a great deal of interest in becoming our club sponsor.
"We had a number of options and in the end Bodog presented an all-round partnership that best suits both parties.
"We look forward to helping them promote their brand in the Premier League."
Patrik Selin, CEO of Bodog Europe, said: "In choosing a sponsorship partner we were looking for a club with a genuine team spirit and we are delighted to have found that in West Bromwich Albion.
"In the social media era a sponsorship should be about backing the investment with a return commitment to the club and the fans and we are looking forward to working closely with all parties."
The home kit will go on sale on Friday, July 15 when pre-orders can also be collected in store. The away kit will go on sale on Friday, July 29 when pre-orders can also be collected in store.
Thanks to Anthony, Lee, Andy and Steven