Nike announced its partnership with the French Football Federation today at the Espace Cambon, unveiling the new team kits with French players Abou Diaby, Alou Diarra, Florent Malouda and Yann MVila, France Coach Laurent Blanc and NIKE, Inc. President and CEO, Mark Parker.
The elegantly designed kits combine French style and tradition with Nike product innovation to deliver a distinctive kit engineered to maximize performance and minimize environmental impact, and will be available here.
"France is one of the most successful and well known teams in the world and we look forward to delivering innovative products to help them perform on the pitch," said Mark Parker, NIKE, Inc. President and CEO.
"This is a significant moment for Nike Football and we are proud to be the official partner of the French Federation and to be part of the future of French football."
The kit design adheres to the tradition and standards of French style and design excellence while enabling players to perform at their best every time they pull on the famous French shirt.
France Coach Laurent Blanc commented: *"This jersey represents the spirit of French elegance, something recognized all over the world. The true collar, the new blue, the addition of the red really enhance the new kit. It goes well with the philosophy I want to create: creativity, humbleness and ambition." 
The innovative, lightweight, technical design and features Nike Dri-FIT technology and engineered ventilation systems to help keep players cool, coupled with ergonomic fit and soft cotton feel for player comfort.
The kit embraces Nike's considered design approach and is Nike*s most environmentally sustainable kit to date, with shirt and shorts made from a microfibre polyester that is derived entirely from recycled plastic bottles. For the shirt, this material is combined with organic cotton (96% recycled polyester, 4% organic cotton)
In addition to the on-pitch kit, Nike also unveiled a broader range of FFF-branded Nike Sportswear products designed for fans off the field of play.
One detail of the new France kit is the message "Nos Differences Nous Unissent" (our differences unite us) printed behind the FFF badge over the players' hearts. Nike has a history of using sport to play a positive role in breaking down prejudice and helping people reach their full potential. Nike and the FFF are jointly committed to supporting the work of the Fondation du Football in using football as a vehicle to promote the positive aspects of diversity in society.
The new France kit will be worn for the first time in the game against Brasil at Stade de France on 9th February. The new kit and the Nike Sportswear FFF product will be available at retail from 5th February.
Prior to that, Nike will reveal a new campaign around the kit and the partnership with the FFF, entitled *Vive Le Football Libre*, capturing the spirit of the new era of French Football. This will include a digital and print advertising campaign, as well as a dramatic TV spot.
The dramatic voiceover to the TV spot is the poem from the famous
*Duel* scene in the play Cyrano de Bergerac, narrated by French hip-hop artist Oxmo Puccino. The spot draws a parallel between the duel scene, in which Cyrano confronts a prince who dared threaten him, and French footballers at different levels competing against their opponents.
Through the verse, the audacity, creativity and freedom of French football is expressed. Those talents are expressing themselves in various places, Clairefontaine for the French team, but also the playgrounds of Belleville, Marseille and La Courneuve for the amateur players.
Thanks to Paul and Mike
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Comments
In France, not much, but in the team, yes. We only have 3 white people in our A-Team.
We should be playing the ANC.
Usually you find that the shirt looks better when on the players, but in this case it doesn't.
Blue tape attaches the logo to the shirt.........................
they use high tech, but they failed on the durability..
You should take a look at the banknote Nike gave to the FFF to wear this kit!
The overall view of the kit on the players is not that bad, at least with the white short and the red sox you know we're talking about France!
On the other side i'm fed up with the "diversity" cr@p and that motto printed behind the FFF badge which doesn't represent the country at all. This multicultural bullsh*t is really annoying...
P.S. Were you a member of the defunct Boulogne Boys, as seems to convey your fiery comment?
first nike kit to france = blue copy of england kit made by umbro(a nike's subsidiary)...shame on u nike!!!
And before you add anything, this kit is far more classy than anything adidas ever designed for France.
Not a huge fan of the sleeve gimmick, but if you're going to do that then make it the only slash of color to distract in the kit.
Otherwise, I like it. Simple and classy.
That's because being the French team, everyone had a blazing row before the photoshoot...in fact it was meant to be the whole team but most of them stormed out...
If, for you, sport is still the place where you can express your national desillusions, well, let's just say you're dead wrong.
The situation that immigrants feed and diversify the quality of football is the same all over Europe.
Hello, this is Earth, we're in 2011.
First, the font, the Avant Garde. Simple, clear, classy.
Then, the white logo, inside a blue-on-blue shield. Same as before.
Then, the no-frills style, as long as the blue-red pairing (they are the heraldic colors of Paris, don't forget that).
Then the deep blue.
One of the finest kits EVAH.
Chapeau.
but I do like it, too.
Elegant like Celadon (1),
Agile like Scaramouche (2),
I'm warning you, dear Myrmidon (3),
That at the end of the envoy, I touch.
Tac! I parry the tip of which
you were hoping to make me gift,
I open the line, I block it...
Hold on tight to your spit, Laridon (4),
At the end of the envoy, I touch.
Envoy
Prince, ask God for Forgiveness.
I quarter, I skirmish,
I cut, I feint...
Hey! there, then!
At the end of the envoy, I touch.
1. Hero from "L'Astrée", a French pastoral novel.
2. Character from comedia dell'arte.
3. Son of Zeus.
4. Dog from a LaFontaine tale that never gets out of the kitchen.
This design is an unimaginative, lazy piece of crap that looks like a rag from 1951.
nope, wait - it's the muppets.
I think after their conduct in qualifying and the finals of the last world cup where they disgraced themselves, disgraced their country, disgraced football and disgraced sport...I think everyone knows why the French team are hated by many.
there's no more tricolore french flag
no french flag no french taste.......
adidas is better for france...
Are you hard of seeing? Blue shirt, white shorts, red socks = tricolore.
http://www.mirrorfootball.co.uk/match-centre/article221873.ece/ALTERNATES/gallery-large/Bacary+Sagna.jpeg
Also, since when did teams have to wear the colours of their national flags? Look at Italy, Germany, Australia and England for example.
Supplied by Nike.
Brilliant
The only thing that will make the French Fans buy this kit is that if the team wins games, if some fans lost the old kit or if they want it for collection sake but other than that.. I doubt no one would buy it for the design value.
The Tricolor Sleeve is arguably the best representation of the FFF and one of the most iconic Kit design for an international team. Even if nike adds an element of the French flag or any design into it, it will never catch on to the Tricolor french flag on the sleeve
Nibro need to make some changes, jheeeeze
To all the racists complaining about there not being white players at the presentation. Think about it. Gourcuff, who is actually Breton if I go by your racist logic, has a deal with Adidas. Nasri and Benzema, who are of Algerian heritage if I again go by you racist logic, also have deals with adidas. Do you know what a conflict of interest mean?
apart from about 3 seasons in the 90s when they launched the new logo and had it plastered over the shoulders and then at the side of their kits very little has changed since the 70s with adidas kits (40 years now) all their kits have the 3 stripes down the sleeves and its become very hard for them to be very imaginitive when you always have to incorporate this into the design every time - france is a good example, they always had the 3 white stripes with the flag colours incorporated, all that changed would be the collar or ocassionally some swirly red and white trim on the chest
at least with nike they can be a bit more individual, not just an adidas top with their badge on it
Adidas were able to pull that strategy with Germany and renew them on the cheap, but the FFF took the cash and told Adidas to **** off.
its weird
Especially last pic that lose the game at least 10-0
It is a mix of different tailored umbro designs (Ireland with the side stripes, world cup england kit wit the collar...) but as It was said before, It looks like that the jerseys don´t fit.
I understand that Umbro is owned by Nike, but This shouldn´t mean that Nike has to make the same kits than Umbro.
One of the reasons Nike bought Umbro was because the couldn´t supply England!
Perfect shirt.
I like the new kit. The last France adidas shirt looked like it was missing a parachute, and two shirts before that, it looked like the background to a powerpoint presentation. Adidas have messed around with the France kits for long enough, it was time for something simple and classy, and Nike have provided it. That's my opinion, I'm entitled to it, it doesn't make me a bad person, and it hurts nobody.
t work?
But...
Maybe, we're all to used to the Adidas kits. I used to hate the Japan 2010 one, but I grew to love it somehow. You just get used to seeing the jerseys they wear. It's not entirely awful.
The turn-up sleeves just suggest to me that they couldn't decide whether to go with the red trim or not, so left it as a gimmicky extra.
Overall it just doesn't have the appearance of a proper France strip.
i really dont like this kit
But seriously, great kit.
What? It's a football jersey? Not a rugby guernsey?
Oh. Forget what I just said.
how can an american company who calls football soccer can supply us ( the french ) a kit, america has always looked at us with disrespect, so how can we do that! money so talks the kit is awful it has no soul and no place in football!!!
Bring back addidas!!!
i love this shirt for france:
http://photos.tuxboard.com/wp-content/uploads/2010/02/Nouveau-maillot-blanc-Equipe-de-France.jpg
Now, I look at this kit and simply have to say: AWESOME!
plus i dont think they used the best players to model the kit.
[nasri,ribery,lloris,etc.]
Utter brilliance. So damn beautiful. I wish Nike would pay half as much attention to the US Men's kits which are true rubbish.
http://www.knightofjersey.com
http://www.empire-footballshirt.com
I hope it benefits all one who land up here.
Thanks for sharing!!
http://all4payday.com