Hull City AFC revealed the new 11/12 home kit made by Adidas. The club also announced Cash Converters as the new main Club Sponsor.
Manufactured by adidas and featuring the new main Club Sponsor, the home shirt for 2011/12 features bold and traditional black and amber tiger stripes on the front and back, partnered with black shorts and black socks.
The two-year deal, with an option of a third year, with the global company represents the biggest sponsorship deal in the club's history and the Cash Converters logo will feature on the playing shirts with a specially altered design to complement the famous black and amber colours.
Speaking about the ground-breaking sponsorship deal, Hull City Chief Executive Mark Maguire said: "It is the biggest sponsorship deal in the Club's history in terms of the commercial gain.
"There was a lot of competition for a deal like this and it amounts to one of the biggest partnerships in the Championship.
"Cash Converters saw us as a very proactive Club which is going forward and can help us develop their brand.
"They saw the huge potential here, and were impressed that we reach 250,000 kids each year through our community projects.
"They have also seen the investment into the club made by the Allams, the progress made on the pitch last season and our commitment to continually taking the Club forward.
"It is also important for the Club to be associated with an international brand and a growing company.
"Cash Converters are working in partnership with the ECB and the FA, so hopefully people will see this and be proud that we have beaten Premier League competition to strike a deal with a strong commercial partner that is a global and vibrant brand, whilst at the same time not compromising ourselves commercially."
Cash Converters Chief Executive, David Patrick, said: "We are very excited about the prospect of sponsoring the Club as it looks to regain its place in the top flight of English football. We looked at a number of clubs in The Championship and The Premier League, but the stadium, supporters, new ownership and manager made Hull City the most appealing option by far.
"Cash Converters plans to work closely with the Club and its supporters, to enhance the matchday experience and also offer fans the chance to win exclusive money-can't-buy prizes. We hope the new partnership will prove a great success for the brand, the Club and its excellent supporters, we're very excited about it."
The kit is expected to hit the shelves in early July.
Thanks to Darragh and Greg
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Comments
How much do these people get paid? seriously i could have done a better job when I was 12!
Hmm, a lot of you've missed the point of advertising there. I would say the sponsors WANT their logo to be noticed, so they've either spruced it up on this image, or the shirt was blank and they added it later, either way, you've noticed it, so the advert has done its job.
Congratulations, by chatting about it, you just proved it works.
jus no pleasing some people...
most teams get this when they have striped tops, newcastle for example, its so the tansfer of the shirt sponser black colour blends in perfectly with the black stripes.
hull play in black and amber not yellow get your facts right
but f uckin' hell that sponsor is SOMETHING ELSE
Stripes should go all the way to top of jersey. Why must adidas always put the 3 stripes everywhere and their logo cenre of the shirt?
Bring back Diadora or Umbro.
the onyl good shirt ive seen is the chelsea design
no im not bias.. its just a original shirt for once
One of the few nice adidas kits this year!
nice kit though
Maybe I'm wrong but I always thought Cash Converters was where smackheads went to trade stolen goods for cash.
Adidas cannot do stripes. Bland
That type of overlapping collar can look really nice on a plain shirt, but it really throws things out of wack with the stripes.
It's great!
Does it come with a gimp mask?
what lazy sod's addidas are
Now THAT was a quality kit.
yeah but your a leeds fan so you would say that