Football Shirt Culture.com

@Jarkko

Sorry for the delay.
Pity can' t upload pictures, but I think you got the right kits... The very first was an obscene jumble of "brighter" as you say blue with gigantic logo + stars and green/white/red on sleeves + absurd collar + flag on socks which shocked everybody here... It was later "calmed down" for Euro 96 and we went from shock to hilarity thanks to the idea of having "ITALIA" printed on the back at bum level + "American" collar + again hilarious shorts with beige "waistband".
And this brings me to Umbro. Even in controversial times of "colourful" kits (see Aston Villa yellow 91 - 93 third kit or the ManUtd blue away 92 - 93 kit to see from where Nike copied the "giant logo in the fabric" idea. And just to take the occasion to anticipate my argument about "Umbro and history" below, if you think the green-yellow third kit of MUtd of 93- 94 was strange, go and see what colour was the second MUtd kit in 1892 - 1893), Umbro has been innovative with a look and respect for their own tradition and that of football. I could make an infinite list of all the details that Umbro have introduced in the last decades (either new or recovering history) which have been copied by all other brands (Nike in the first place), but there is no space here. One, which was more innovative than traditional, was the waistband, which Umbro invented in yellow and blue for Parma in the 90s, an elegant and genius way to variate the otherwise monotonous plain white kit with blue/yellow borders which had been explored to all levels to that point (apart from the big Parma cross on the chest which was employed by Umbro in the 80s, and now "rediscovered for them by Champion first and Errea after). It was a novelty practically taken from basketball, a great idea and very well done, and certainly not the "body-belt" version by Nike (btw: that Parma shirt also introduced the name of the team on the back of the collar, and I think it is needless to discuss if that idea went down well with other brands...)
The point is that the "tailored by" is no nonsense, but a natural prosecution of their philosophy. No contribution from Nike, except for pressing the accelerator in this sense because, and it is known by everybody in the sector, Nike tend to buy historic brands with a history because they themselves do not have any (if you don' t want to consider 1974 as a founding year belonging to history...), especially in football, and for their own advantage they wanted Umbro to tend even more towards it.
As for Kappa, in a despairing Italian brands scene (Lotto, Asics, Diadora, Legea (!) Macron (!!!!)) all my respect goes to them, the only decent one. They were the ones to invent THAT plain jersey (but it was in 2000) which was an incredible idea and which, however, I would define more as extremely innovative and futuristic rather than "tailored".