Football Shirt Culture.com

Alongside manufacturers Joma, Valencia CF gave the official presentation of the 2011/12 season kits at the Veles e Vents building. In attendance were over a hundred schoolchildren and all of the city's sporting press, watching on as a spectacular event played out in front of them.

Players Vicente Guaita, Aritz Aduriz, David Albelda and Roberto Soldado arrived by speedboat, making the coolest entry of the day. Each of the quartet was decked out in one of the new kits for the upcoming season (the three outfield strips and the goalkeeping jersey). 

Joma have opted for a white shirt, a more intense orange number and a slick black garment for VCF to use in the league, cup and Champions League. Soldado wore the home strip (white and black), Albelda the away shirt (black) and Aduriz the third choice kit (orange with white shorts) Guaita's goalkeeping attire was one of those chosen by Joma -on this occasion a blue jersey and shorts combination. 

Each of the kits have a gold trim, anti-irritation stitching, the VCF bat on the back and ‘ Amunt VCF’ emblazoned on the sleeve.  

A video about Joma's 40 years of experience warmed the crowd up for the official unveiling, undertaken by Fructuoso López: “This is a big day for Joma. Today we begin a five-year association with the club. This will provide Joma with worldwide exposure. Valencia CF will ensure our presence everywhere. We are going to work hard to give Valencia CF the best conditions possible." 

Manuel Llorente added his thoughts later on: “We are going to have a succesful season, and the Joma strips will become part of history -just like those that we saw in the video. I hope that these kits will be part of a trophy-winning campaign. We are going to give all that we have. I have a feeling that we are going to achieve big things alongside Joma." 

"I like the designs a lot. They are attractive and simple -pure football shirts that the fans like. Joma believe in Valencia CF and we believe in Joma."

Thanks to Jamie and Carlos