new cardiff city kits

Cardiff City have today unveiled their new Home and Away kits for the 2012/13 season, designed by Puma.

The main Home colour has been changed to red and the traditional blue shirt becomes the Away option. A third kit will be launched at a later date.

The change to red is with a view to increasing revenue internationally, with the colour holding spiritual significance in the Far East.  The club's investors are from Malaysia and the country's name adorns the front of the shirts.

When plans for a change emerged several weeks ago they were met with some opposition and seemed to have been abandoned.  The proposals have now been "reactivated" and a new club crest has also been revealed, featuring the red Welsh dragon more prominently and a new motto "Fire & Passion", but also retaining the inclusion of the Bluebird.

Buy Football t-shirts at footytees.com - New shirts every week

The club believes that the changes "have been or will be accepted by the vast majority of supporters".

Cardiff City Chief Executive Alan Whiteley said, "This is a major and significant financial commitment and we are grateful to our investors for their continued confidence in this football club. In recent years the support and commitment from our Malaysian investors has given the club a much needed stability that has allowed us to move forward and away from the brink of administration, whilst allowing the club to challenge at the highest levels of the Championship.

"It is proposed that the future investment will take place principally in the form of shares and should give us every chance of delivering what we believe is the common and collective objective of the board and all Cardiff City fans. Our goal, put simply, is to work towards concluding all previous financial issues to place us on a long term financially stable platform, along with introducing structured investment in the team, stadium and infrastructure of Cardiff City Football Club to enable the club to achieve and sustain Premier League football.

"Concerning the commitment to developing the crest and to switch our primary colour to red, as directors - and as fans in our own right - we recognise that there is a history and commitment that goes with supporting Cardiff City and we are conscious and proud of the loyalty, bond and passion so many share for this club.

"At the same time, we also have to be prepared to be realistic and progressive. Sometimes in difficult economic times and challenging market conditions, in order to attract investment to survive and progress, brave, bold and compelling decisions and sacrifices need to be taken and made. By securing this investment we can safeguard the immediate and long term future of this club.

"The changes to the home kit and badge introduced as a consequence of the investment package are designed to help the club to develop its brand and to allow it to expand its appeal to as wide an audience as possible, with a view to delivering local success via an international and diverse market. As a board, we believe these changes, in the light of the benefits that will be demonstrably delivered, have been or will be accepted by the vast majority of supporters as judged in the light of the numerous emails and letters of support, backed by recent poll results from the Supporters Club and Media Wales.

"We are only too aware that the change of colour is a radical and some would say revolutionary move which will be met with unease and apprehension by a number of supporters, along with being seen as controversial by many. To those I would like to say that this was not a decision that has been taken lightly or without a great deal of thought and debate. There is no getting away from the fact that history and traditions are the lifeblood of any club and as such should be jealously guarded and preserved. Both the board and our investors fully understand and respect this and will do their utmost to uphold, protect and promote the values and virtues which the club stands for.

"However, the changes are believed to be vital to enable the club to progress to the next stage in its development and very much in the club's best long term interests. Judged in the context of the overall commitment and financial support, we believe it is the right decision for this club and where it currently stands. We hope that all supporters will appreciate these sentiments and will embrace the changes in that spirit and continue to support the club in the same loyal and passionate manner as before but hopefully with some greater feeling of security. "

In his blog on our sister site DesignFootball.com, Jay suggested at the time of the leaked proposals that Cardiff City fans could have been more open to the rebrand, predicting that the Away shirt would be blue and it could even be "worn in a percentage of home games".  That remains to be seen, but DF members also contributed to a just-for-fun competition surrounding the then hypothetical changes, with the winning designs again predicting the retention of blue in the Away kit and a crest including the Bluebird as well as the more prominent Dragon.
 

Cardiff City 12/13 Puma football Kits and Rebrand

Cardiff City 12/13 Puma football Kits and Rebrand

 

 

 

 

Comments

Guest
+78

Guest

Quoting Chris:
I'm the first? :eek:

Shocking they've changed from the traditional blue to red. :sigh:


WHAT A JOKE Of a CLUB!!! Selling their history and soul for money I'd be ashamed to support my club if they did this :oops:
Guest
-132

Guest

you idiots dont understand , its a asian culture where red has a symbolic meaning , the chinese are very well known to be traditional, dont believe me ? why dont you go to little china in wherever you are and see what colour they normally showcase during Chinese New Year. What Mr vincent tan is doing is to broaden the image of the club, because as you guys know very well that Manchester united and Liverpool have a very strong asian base .... and plus Asia has all the money now . and we Europeans are just siting at home trying to get a job...
Guest
+136

Guest

Jesus Christ you are an imbecile. A club's colours are held close by the fans (if you are at all a football fan you should know this). Who cares what the colour means to another culture, IT"S A MARKETING EXERCISE, the owner himself said that.

It's absolutely disgraceful, and the way our sport is going. I can take having sponsors on the shirt, I can even take having a NEW ground named after it's sponsor. But when money becomes more powerful than heritage, a club's owner needs to take a long, hard look at themselves.
Guest
+55

Guest

Spot on, this is an absolute disgrace.

Next season they'll probably phase out the Bluebird from the badge and the next step will be renaming the club Cardiff Red Dragons, as was reported a while back.
AlbyLad
+14

AlbyLad

I pose the question, would Cardiff fans rather be in League 2 and struggling in blue, known as the Bluebirds still, or fighting for Premiership football with a bit of a rebrand?

Not saying it's right by the way, just a general question. I'm strongly against it personally, YES it's for the good of the club but if clubs are easily getting control over a fanbase like this, or feeling that this is the only way to generate more money and more of a worldwide fanbase then imo it's purely ridiculous!
There must be more ways to expand Cardiff's name globally! ? If football fans in Asia only follow a club because their kit is red, then every club needs to buck their ideas up and follow Cardiff's idea pronto!
Guest
+25

Guest

Honestly, I'd rather struggle. I'm a bit of an idealist, and I love my club as it is, the only thing I would change is the name of the ground and the owner.

I'm an NUFC fan, and we'll always play at SJP.
Guest
+7

Guest

Quoting NottsMag:
Honestly, I'd rather struggle. I'm a bit of an idealist, and I love my club as it is, the only thing I would change is the name of the ground and the owner.

I'm an NUFC fan, and we'll always play at SJP.


Yup....Sid James Park.... ;-)
Guest
+3

Guest

Quoting MelbHeart:
Not the first team to do this sadly. Look at the Newcastle United Jets in Australia.


That example is a bit different - sporting teams from Newcastle have traditionally worn blue and red, and many Jets fans thought they should have been the same from the beginning. So it was almost a "change back" rather than a complete change.

This swap from blue to red is ridiculous. I'm glad I'm not a Cardiff fan as I would be super pissed off.
Guest
-9

Guest

Quoting NottsMag:
Honestly, I'd rather struggle. I'm a bit of an idealist, and I love my club as it is, the only thing I would change is the name of the ground and the owner.

I'm an NUFC fan, and we'll always play at SJP.

well matey.. as you may recall.. i believe that many pundits and other clubs name your stadium the Sports Direct Arena.
Not St.James Park Anymore..
wanna know why...
Cos of Exeter City's stadium called St.James Park...
Your asslicking a league 1-2 team.
Guest
+7

Guest

Many people still call it SJP, and no true Mag would ever, EVER all it that name.

I'm arselicking Exeter? Am I? By referencing our ground by it's proper name?

Also, it has [censored] all to do with Exeter, no one ever got it confused before, why would they start now?
Guest
+3

Guest

lets face it cardiff are never gonna be a world brand like man utd, liverpool, etc, the owners are just trying to sell it to there own people. i dont see how changing the colour of the club will bring in more investment.
Heritage of a club is important, why try to attract fans in other countries who are never gonna watch the team play, the owners should be looking after the loyal fans that turn up each week. Personally i would rather watch the team play league two if its preserves the history of the club. They'lll be changing the club name next!!
Look at Rangers in scotland, there in the shit but have they changed there colours and badge, NO because it would cause a shit storm.
why can foreigners leave are clubs alone, invest in teams in there own countries.
Guest
-6

Guest

Of course history etc is cared about, but look, it's' just football, damn! People should understand. They're still Cardiff City. There's thousands of teams out there, no 1 team is unique that small things like this should matter.
Guest
-1

Guest

Quoting John:
Of course history etc is cared about, but look, it's' just football, damn! People should understand. They're still Cardiff City. There's thousands of teams out there, no 1 team is unique that small things like this should matter.


Urrmmm.... It does matter.. a proper football fan wants to see tradition stayed within a club..

Thats like Manchester United calling themselves Manchester FC, isolating City.... and then changing their home kit to black

Its like calling chelsea Fulham Chelsea FC then changing Chelseas home kit to red.
Tradition matters.. whether its football or not
Tim1902
+26

Tim1902

Manchester United and Liverpool do have a strong Asian fanbase and they both play in red. It's fair to say there's a bit more to their decision to support them than kit colour though. I don't think suddenly loads of people in China are going to start supporting a championship side just because they ditched their old blue kits and changed to red.
Guest
+8

Guest

Quoting tits and ass:
you idiots dont understand , its a asian culture where red has a symbolic meaning , the chinese are very well known to be traditional, dont believe me ? why dont you go to little china in wherever you are and see what colour they normally showcase during Chinese New Year. What Mr vincent tan is doing is to broaden the image of the club, because as you guys know very well that Manchester united and Liverpool have a very strong asian base .... and plus Asia has all the money now . and we Europeans are just siting at home trying to get a job...

They are a welsh side, why do they want to loose their history for a bunch of Asian's?
Guest
+8

Guest

Who in the hell made that crest? Looks like some noob's first attempt at Photoshop. I'm absolutely furious about the change, not because it happened, but after they promised it wouldn't. How the [censored] are we suppose to trust the board now?

Nobody should buy any of the kits. Period. Wear all your Cardiff kits from previous years, this is a travesty.
Guest
+88

Guest

dont understand why they just keep the blue kit as the home kit and make the red one the away. if theyre trying to make cardiff more attractive to the asian football community then surely they'll just buy the red one anyway? :sigh:
Guest
-10

Guest

clearly sounds like the asian investors said they would pull funding if they didnt agree.... but look at what they get in return, new training ground, stadium extension and a large pool of new fans and income from asia. cardiff in the prem league in at least 2 years. ;-)
new badge is kack tho!
Guest
+48

Guest

The club believes that the changes "have been or will be accepted by the vast majority of supporters"
You mean the Malaysian owners who couldn't give a toss what the fans think believe this... I feel sorry for Cardiff City
Guest
+10

Guest

Bit harsh to blame the poor fans, implying they shouldn't stand for it. What can you do? Not go to matches any more? Problem is all fans of any team are powerless if the owners decide to do crazy things.
AlbyLad
+7

AlbyLad

Quoting Reddevilman:
the away kit looks like classic Cardiff City, just cover up the badge :D


I reckon Cardiff fans should buy the 'away' kit (Home kit in all of our eyes) and just cut the badge out, and stitch on the old one from one of their older kits ;)
Guest
-69

Guest

i think the rebranding is a fantastic idea, looks better, will definitely appeal more to the asian market. native welsh people talking about tradition - what tradition exactly?? when the debt is cleared cardiff will be MAKING history!

COME ON YOU RED DRAGONS!!
Guest
+24

Guest

Quoting mohammed rhys-jones:
i think the rebranding is a fantastic idea, looks better, will definitely appeal more to the asian market. native welsh people talking about tradition - what tradition exactly?? when the debt is cleared cardiff will be MAKING history!

COME ON YOU RED DRAGONS!!



PLANT
Guest
+5

Guest

But what does Asia have to do here? This is a [censored]ing European club, with Welsh supporters, why would they have to prostitute their values and traditions so more Asians buy their kit?

This also goes for many teams (like mine, Bar?
Guest
-49

Guest

i think the true fans of cardiff will love the colour i for 1 think we will be in the premier league soon and without the owners we wud be stuck in the championship also if they change the colours i think they will change the seats in the stadium to red grrreat move by the owners come on the red birds :lol: :lol: :lol:
Guest
+20

Guest

Quoting cardiff4life:
i think the true fans of cardiff will love the colour i for 1 think we will be in the premier league soon and without the owners we wud be stuck in the championship also if they change the colours i think they will change the seats in the stadium to red grrreat move by the owners come on the red birds :lol: :lol: :lol:


PLANT

Not a coincidence posted after the last comment. Same user.
ArgyleEd
+23

ArgyleEd

This is an outrage, to change a club's identity like this is an utter disgrace. I hope Cardiff fans fight this every way they can, is a bit of cash worth selling your club's soul for? If you don't get this investment you might not get into the Premiership, you might even go into admin and drop down the leagues but you'd be back eventually and you'd still have your identity and that's worth so much more than league position. Don't roll over and accept this assault on your club.
Guest
+16

Guest

We have been bent over and held to ransom by some guy who threatened to take all of his money out if we didnt change our colours, badge etc. Now hes got his demands he says we will have more money. Sad day for our club!! :sad:
Guest
+8

Guest

It's sickening, mate. I've never given a hoot about Cardiff City but I'll stand up for any club who are being treated like this. Absolutely scandalous. English football is being pillaged. (Yes I know they're Welsh, before any smartarses pipe up.)
Guest
+12

Guest

As a cardiff fan i am very disappointing by the owners after a 104 year history of blue and also being nicknamed the blue birds changing that is a sin! The two kits are nice id rather the way kit .But i think us cardiff fans will sell twice as much away kits than home im definitely getting the away.We are forever Blue !
Guest
+12

Guest

It doesn't seem like the owners care for the shirt that much. Why? Because if they did, they'd have opted for more than the new terrible Puma template (we've seen this on Preston NE as well).

This is just simply disgraceful, a rebranding to red for incredibly stupid reasons. A good design would've eased the pain, but this just makes things worse. Dem Asians could've easily signed Li-Ning or Xtep on to make them some fancy special kits (Xtep did 3 last year for Brummie City, and they have about the same amount of support as Cardiff), but kept Puma aboard.

I swear, these foreign investors. Horrid colour change, turgid shirt, and a terrible new logo. Don't want to see The Bluebirds play in the Prem like this
Guest
+4

Guest

Quoting Korts:
It doesn't seem like the owners care for the shirt that much. Why? Because if they did, they'd have opted for more than the new terrible Puma template (we've seen this on Preston NE as well).

This is just simply disgraceful, a rebranding to red for incredibly stupid reasons. A good design would've eased the pain, but this just makes things worse. Dem Asians could've easily signed Li-Ning or Xtep on to make them some fancy special kits (Xtep did 3 last year for Brummie City, and they have about the same amount of support as Cardiff), but kept Puma aboard.

I swear, these foreign investors. Horrid colour change, turgid shirt, and a terrible new logo. Don't want to see The Bluebirds play in the Prem like this

Quoting mohammed rhys-jones:
i think the rebranding is a fantastic idea, looks better, will definitely appeal more to the asian market. native welsh people talking about tradition - what tradition exactly?? when the debt is cleared cardiff will be MAKING history!

COME ON YOU RED DRAGONS!!


I think the shirt template isn't really the important issue here to be honest.
Guest
+9

Guest

I would imagine the blue traditional away kit is a concession to quell the unrest the red shirt evokes. Once that dies down or perhaps even if the blue becomes a symbol of revolution from the fans, I imagine it will disappear and be replaced by some other Asian friendly colour.

It is a bit like MK Dons utterly removing any trace of Wimbledon colours during their 'rebranding'. However, as has been pointed out, many clubs have at some point in their history changed their colours.

My team, Torquay, used to play in black and white stripes. Man UTD used to play in yellow and green. I guess for Cardiff at least the blue will always be a colour of protest at the very least in the same way the Newton Heath colours are for Man UTD.

And if some rich benefactor came to Plainmoor and said here are millions of pounds beyond your wildest dreams, you will not be in debt , we will build a new training ground and sign some decent players...but we need you to wear purple...well...I think in the end I would get over the change of colours, even thou in the case of Cardiff i don't really see how them wearing red or blue is going to make an enormous difference to the Asian market.
Guest
-9

Guest

Quoting BaddersTUFC:
I would imagine the blue traditional away kit is a concession to quell the unrest the red shirt evokes. Once that dies down or perhaps even if the blue becomes a symbol of revolution from the fans, I imagine it will disappear and be replaced by some other Asian friendly colour.

It is a bit like MK Dons utterly removing any trace of Wimbledon colours during their 'rebranding'. However, as has been pointed out, many clubs have at some point in their history changed their colours.

My team, Torquay, used to play in black and white stripes. Man UTD used to play in yellow and green. I guess for Cardiff at least the blue will always be a colour of protest at the very least in the same way the Newton Heath colours are for Man UTD.

And if some rich benefactor came to Plainmoor and said here are millions of pounds beyond your wildest dreams, you will not be in debt , we will build a new training ground and sign some decent players...but we need you to wear purple...well...I think in the end I would get over the change of colours, even thou in the case of Cardiff i don't really see how them wearing red or blue is going to make an enormous difference to the Asian market.

SHUT UP AND WELCOME TO BEAST!!!!!!!!!!!!!!!!!!!!!
Guest
+4

Guest

Puma could have at least lessened the blow by giving Cardiff a unique design. To be dished out the same template as Preston is even worse - it's rank!
I do hope Leicester don't get that template next season.
Gazhorn
+32

Gazhorn

The shirts are OK, but that's beside the point. The blue away strip just adds insult to injury in my view.

I feel for every Cardiff City supporter after hearing this.

To change a club's colours that has been with them since the team's inception (Riverside not included - they wore claret / gold I think...) is nothing short of disgraceful.

I would be stunned and angry if they changed Watford's primary colour from yellow, just to get a few extra pennies and overseas support. It wouldn't be as bad though as Cardiff's situation as Watford has worn a variety of different colours/designs through it's history.

This just proves that football is no longer the traditional, beautiful game it once was, just a plaything for foreign fat-cats.

What would happen if the owners lose interest? What then.

Can you imagine what would happen if a foreign billionaire investor bought Celtic and changed the green and white?

I think every Cardiff fan should boycott and protest as much as possible.
Spiderbait
+8

Spiderbait

Cardiff already had a history of patriotic kits, the Saint Davids flag coloured black and yellow change kits, so this rebranding is just awful.

Its not like the current full Cardiff crest was short of Welsh patriotic images.
Guest
+12

Guest

I'd rather support my team in the lower divisions - skint and with god-awful players - than watch some fake, rebranded money-making machine battling for the premiership.
Cardiff fans should launch a new team like Wimbledon and FC United...
Guest
-5

Guest

Pahaha! One team loving life in the prem, the other changing kit colours to get better marketing! No difference there!
Don't get some fans though, by saying it's a 'disgrace' that your team changes colours, your more or less saying that you support your team for their shirt colour? JACK ARMY!
Guest
+11

Guest

No, we aren't saying that at all, read the frigging comments. It's about heritage, football is a working class game, rich people can join in and enjoy it with us, we don't mind that. But they sure as shit cannot turn up and rip away the identities of the clubs we've supported through thick and [censored]ing thin, to line their bank accounts. This is our [censored]ing game, and they can leave it well the [censored] alone if they're going to ruin it. Rant over.
stevolutionDIED
+4

stevolutionDIED

it's disgusting...what sickens me the most about this is the new crest, why the hell did they use the Welsh flag dragon...they should of designed something new to give them there own Identity (which never needed changing) this is "Wales FC" this all seems so rushed and it comes across in this abysmal design.
Guest
-20

Guest

you all have your opinions, and theres nothing wrong with that. but if we stay blue which id love too, we would be in debt, then in even more debt, go into administration, points deducted, relegated, players will leave, there will be no Cardiff City FC. but the malaysian owners have comitted to the club and now rebranding it, now we are red, they will invest £100,000,000 into the club, they will give us top class training facilities, expansion to the Cardiff City Stadium, and all the debts will be paid off. with that kind of investment, id happily change our home colours. at least we are still Cardiff City FC!! \o/\o/
Guest
+2

Guest

this is a complete disgrace to all cardiff fans..wtf are the owners are thinking..even blackburn owners didnt change their shirt colour..to all cardiff fans just buy the previous season kit without the 'malaysia' thing on it..this shirt or shit is total disgrace
Guest
-1

Guest

Ok first off if this happened to my team I'd be mightly miffed, and also I know that most proper fans will buy the away.
But remember that many teams have undergone this kind of change at some point in their history. The best example is Leeds who went from yellow to white to look more like Real Madrid and then one everything in England. If this investment saves the club and means they can finally get into the Prem then it's probably worth having to buy the away shirt rather than home.
Guest
+7

Guest

Sets a scary precedent for any other club that has a foreign owner. My club Leicester included, I cannot imagine them playing in anything else other than royal blue and known as the foxes. Worrying times are afoot :cry:
Guest
+10

Guest

Yes this shows how horrific modern football has become; rebranding is an idea that belongs out of European football. It shows Cardiff have now become a Malaysian Brand for their chairman to play with and not a Football club, and any future achievements too me will be unjust and wrong, as it's Malaysia FC established in 2012 who will be playing in the Premier League not Cardiff of 1899. Saying that Cardiff are a horrible club and the one football club in the football league I have no Sympathy for. Karma
Guest
+3

Guest

I guess every puma kit in the football league will be this template then? it's not even a nice template, I don't understand why they've changed the kit colours but if the fans don't like it then they can just buy the blue away.
Guest
+8

Guest

Never thought that a thing possible only in NBA would become true in football. Changing the shirts for money. It all began when Red Bull bought Austria Salzburg and changed from violet to white-red. Then NY Metrostars became NY Red Bulls. We arrogantly said: "they're shitty teams in shitty league, so who cares", and now they're invading all the leagues in Europe. Let's hope the next step won't be to transfer a team where you can get more attendance, like they do in the American leagues.

To the ones who says that other teams faced changes of colours: there's a big difference in changing them because you're inspired but a famous team of your time, or because you want to symbolize a message through them, and changing them under the threat of the new property, which says: "let me change your kit or go to hell with your f.......g team".
Guest
+5

Guest

[censored]ing chinese investor making bad name for malaysian. RIP Cardiff city. I'd have killed my owner if they change AC Milan colour from red to blue. This is like changing Chelsea's home shirt to Liverpool's home shirt. it's [censored]ing disgrace :-x :-x
Come on Cardiff fans, don't let this chinks crush your club's identity
Guest
-10

Guest

Yeah, you can all complain NOW, but in a few years time the "Bluebirds" nickname will be confined to the annals of history and all this stink will be forgotten about, especially if Cardiff go from strength to strength under foreign investment. If not, and the Malaysian owners sell up, you could always revert back to being the Bluebirds and wearing blue as first choice colours again.

Sure, it's not ideal that a long tradition is being ditched, but it's not the end of the world. Traditions come and go.
Guest
-2

Guest

laugh if rangers were to rebrand to white and green :D . The blue away does add insult to injury as said before and i really hope the fans buy the real home (away). maybe they should wear the blue in the carling cup next season were they did so well even at home as an insignificant comprimise.
Guest
+4

Guest

Major League Soccer, eat your heart out !

Cardiff City Chief Executive Alan Whiteley : "...history and traditions are the lifeblood of any club and as such should be jealously guarded and preserved."
Ah, that explains why he agreed to a drastic change in the home shirt's colour and crest, then ! The bluebird on the badge now looks like an afterthought ; rather than flying high in the sky, it looks like it's received some rough and scornful treatment from the 'luckier' red Welsh dragon.

Perhaps the 'spiritually significant' owners will now say to their players : "You can wear any number you want, just as long as it has an '8' in it! Our good fortune depends on it !"

If Far-Eastern entrepreneurs are so enthralled by dragons and the colour red, there's a club in Leyton that might be interested...
Guest
+3

Guest

Disgrace....If My beloved Newcastle United ever changed from Our Beautiful black & white stripes??....It just could never happen....But wot choice do You Cardiff Fans have??....All the best for next season, anyway....Red or blue.....
Guest
+3

Guest

The cash versus tradition argument is moot if the fans don't actually bother buying the strip and boycotting this outrageous waste of time.

Football club colours should NEVER be touched...tradition should be valued more than money any day.
Guest
+4

Guest

Quoting scousejay:
why didnt the owners just make the away kit red. Foreigners dont like simple solutions.I hope the cardiff fans boycott the red kit until the owners agree to switch them.


My thoughts too, the owners could just focus selling the a red away kit in the Asian market. At first I thought it was a good idea, the re branding... money is extremely important in order to get a club up the leagues. But then I realized Cardiff have an extremely strong history like the rest of us. I don't even want to dare think if Ellis Short wanted to change our famous red and white shirts. So a sad day for football. :sigh:
Guest
-5

Guest

Football changes, this is just another change. Manchester United were called Newton Heath and played in Green & Gold and changed, Arsenal played in South London and played in that Maroon coloured kit, Millwall are from East London but moved and now Cardiff have changed kit colour.

No biggy.
Guest
+2

Guest

What a shame... their fans shouldn't stop at boycotting the home strip. They need to boycott both strips to send a message. They should just roll into the stadium wearing plain blue t-shirts. There aren't enough people in Asia who will buy Cardiff shirts to make up for the lost revenue of the team's local support. Hit 'em in the pocketbooks.
Guest
+1

Guest

Exiledgooner, it may not have been in your lifetime but arsenal (a grander and older club) have changed their kit colours at the managers request and even moved location to another part of London as well as their name a few times

If you look at historickits.com very few teams still wear their original colours or badge, most haven't changed much in living memory apart from when they wear a heritage kit aka arsenals redcurrant kit but a fare few have changed even in the last 40-50 years, Leeds, Luton & palace spring to mind off the top of my head...there's been a few others and even brazil's famous kit wasn't their first choice
Guest
+2

Guest

Please don't make the mistake of thinking that every gooner was (or is) happy with the stadium move or how it's been handled. As for Herbert Chapman's influence, that was long before my time. Football is a cynical business and this current change of Cardiff's colours seems to be endemic of the culture of owners with no concept of a club's worth, seeing them only as their own plaything and cash cow, coming in and forgetting that thousands of supporters love the club. These clubs are not Tesco or Topshop, people don't just use them-they love them. The Sportsdirect Arena ring would be another example (I know Ashley's English-that makes it worse).
Change is one thing, but these changes?
Guest
-7

Guest

Just look at man utd, they used to play in yellow and green, and now in red and look at them now, its made them stronger and more wealthy being on the market, however i do feel for all the cardiff supporters as they've had the traditional blue for just over 100 years, and there stadium is full of blue! :-|
Guest
-2

Guest

First off, the majority of supporters including myself were against this. However, looking at it in the long run it was purely a financial decision forced on the club by the Malaysians; but if Cardiff don't go up to the Prem in the next couple of seasons the blue will be back.
Guest
+3

Guest

ppl harking on about how man utd & arsenal changed colours; remember that was generations ago and in man utd's case long before any great tradition was founded in green and yellow. My own Crystal Palace changed colours but it was really just a change in shades - not jumping from blue to red in one go!
Guest
+2

Guest

Palace went from White to red & blue and before that wore claret &blue...just because some changes were generations ago, i'm sure the fans at the time would have had an opinion too just like fans now, also many people are saying this is 'typical' of modern football and against 'tradition' where it's actually the opposite as teams now typically keep the same colours where pre-war it was common to switch around the colours
Guest
+1

Guest

Doesn't the manager choose the shirt to wear each game. If so choose away each game unless they need to change. Fans should just buy the blue one.

Then if the club wants to go big in the far east why don't they buy Asian players. Celtic done it with nakamura and worked very well for shirt sales
Guest
+4

Guest

That will be the most popular Cardiff away kit ever!

Seriously though, what right does their owner have to come in and destroy the clubs heritage. If I was a Cardiff fan I would boycott the matches. Disgraceful.
Guest
+1

Guest

Rubbish template, and red.

If I were a Cardiff fan I would not buy this. Chelsea don't even have a red away kit.

And I think the reason for Liverpool and Man Utd being big in Asia if because of their success not the red shirts. If this was the case Arsenal, Forest and Middlesbrough would be big there.
Guest
+3

Guest

just a thought the owners r doin this to sell shirts in asia.an asian walks in to a shop theres a liverpool shirt a man u shirt and a cardiff shirt i cant see i t being that bigger seller there anyway.
Guest
+3

Guest

Understandably all the commentary will be about the home shirt being red instead of the traditional blue but it should also be mentioned that the kit itself is dreadful. It looks like a shirt from 10 years ago, and not in a pleasing retro way.
Guest
+3

Guest

I hate to say this (and I apologise to the Cardiff fans) - but I hope they get relegated now, because of this... what a stupid reason to change a club's proud heritage... so red's lucky is it? Tell that to Chelsea and Man City, or Reading for that matter! :sad:
Guest
+1

Guest

They've ruined the club. If this gets them promoted then fine but after one season they WILL be going back to their traditions. Why are asians running BRITTISH football clubs?? They only care about money not the fans, heritage or pride of a club. And to rub sal in the wounds...the kit is ****!
Guest
+8

Guest

What if this is just a ploy from the owners to sell thousands of away shirts? :-* Hahahaha but yeah it's pathetic, as if the football following Asian population is suddenly gonna ditch man united for a championship club just because they've got a new red kit! Leave traditions alone!
Guest
+7

Guest

as an asian,i'm ashamed for this.
another foreign-rich owners who knows nothing about football ruined football for money.
the idea of rebranding is very pathetic.
you all cardiff fans needs to boycott all of their new rebranding things.don't buy the kits.just wear blue shirts or maybe last year's shirt.
Guest
+14

Guest

If you went back just five years the very thought of a foreign owner even thinking of changing a club's primary colours would have caused a riot. I am English, a Watford FC fan for what it's worth. I feel very sad for all Cardiff fans, this is morally wrong. Football clubs have a massive tradition from each of the towns and cities they have grown from, starting back to the Industrial revolution (the games started half-day Saturday afternoon's off). Here we are in 2012 and a Malaysian organization decide to bribe the club they are investing in - if they loved the club they would not bribe it would they...? It's obvious to me that there is no love for the club from the owner, just a temporary bit of financial fun - and if the club fail to make the Prem within two years he will be gone... and I hope that happens, not to hurt the fans but so that the club returns to blue and its true roots with a new owner who understands what it means to have history, culture and a loyal fan base. Good luck Cardiff fans, I think it's going to be a tough few years and obviously tougher if he pokes off in a few years.
Guest
-3

Guest

If you dig back far enough most clubs no longer play in the colours they started off in. As for Cardiff, just enjoy being debt free milk this guy for all you can then [censored] him off and change back. A few years for red is worth a financial clean slate. There are some clubs that would kill for the opportunity you have been given.
Guest
+4

Guest

If history is anything to go by, Cardiff will be back in blue in the next 5 years or so.

Loads of clubs in the 70's played in different colours for a few seasons to get around the shirt sponsorship restrictions. I'd imagine this is just the modern day equivalent. :sigh:

Side note - If Mr. Tan wanted a club that plays in red with a dragon on it's emblem, he should of visited North Wales ;-)
Guest
+1

Guest

What a [censored]ing disgrace. Cardiff fans should boycott the club completly (at least the home matches, merchandise,...) until they go back to their traditional colours and badge. It should hurt the owners in the only way those tossers will understand and that is if they make less money. I feel deeply sorry for the real Cardiff City fans who have had their club stolen from them. If this happend to my club, I don't know if i could ever go back.
Guest
+2

Guest

Quoting MIGHTY LEEDS:
Thats like watching Leeds play in blue or yellow at Elland Road, id be horrified to see any other colour than WHITE!


I takes it you don't remember before 1961 when they did just that.

They changed to all-white because they thought it would make them play more like Real Madrid, that's an even stupider reason to change kit colours.
Guest
+1

Guest

Quoting Jed:

I takes it you don't remember before 1961 when they did just that.

They changed to all-white because they thought it would make them play more like Real Madrid, that's an even stupider reason to change kit colours.


Even more embarrassingly, leeds started out in blue & white stripes and tried to take over huddersfield town and move them to leeds. :D
Guest
+2

Guest

Quoting Engerrrland:
Listen you dumb welsh censoreds , if you hate the fact you have had your kit changed to Red , all of you just go out and buy the away kit to prove a point that you wish to stay blue. Helmets.

Trust a sad deluded Englishman to stick his nose in.

Go back to humping goats in the field you morris dancing [email protected]
Guest
+3

Guest

Why???...... they are ripping the heart and soul out of the club, its like changing wolves' gold to red, white and blue.
Just because Cardiff is in Wales does not mean they have to play in red!.

If this was the other way around, blue as the home and red as they away. I think it would work as they keep the clubs TRADITIONAL colours and have to new POINTLESS rebrand and the away shirt.

Overall, THIS IS WHY YOU DONT HAVE FOREIGN OWNERS!!!.
Even though I'm a wolves fan I support all BLUEbirds who are against this.
Chukki
+4

Chukki

A truly shocking turn of events, I feel sorry for the Cardiff fans that they're concerns and wishes haven't even been considered with this total rebrand. They seem a proud and nostalgic club with a long history and strong fanbase, and this has seemingly been discarded in the pursuit of money. The Asian market has been totally saturated for the last number of years, United, to their credit, have it sewn up as Kenyon was the first to spot it and exploit it in the early 90s. Now Real, Barca, Arsenal, Chelsea, Milan etc. have niches, even Sheffield United have their own club in China, have they been turned into a global superclub? I can't see a fan in China choosing to support Cardiff over United or one of the teams mentioned, with all due respect to Cardiff!
Guest
+5

Guest

Never had much love for CCFC, but have a great deal of sympathy for their fans for this shocking sell out of their team's history and identity. Perhaps they can consider themselves lucky that the dragon on the crest isn't the one from the noodle packet (I imagine that would be popular in Asia) or that the team aren't required to wear Pokemon costumes.

Whoever agreed this change must have done so at a crossroads in the middle of Mississippi, because they have sold the club's soul.
Guest

Guest

This couldn't have happened to a nicer club. Seriously, with all that Asian money they'll be playing in the Champions(hip) League in at least 3 years time. :D

Good luck Redbirds...cough...Red Dragons...cough.
Guest
+2

Guest

Vincent Tan is a con artist and a disgrace, and I'm saying that as a Swansea fan FFS.......... hope you Cardiff fans stop this and kick off the new season in blue as you should be.

You're the Bluebirds and always will be, even if you are the old enemy. Cardiff City are the Bluebirds and it should stay that way
Guest
+2

Guest

Disgusting. Owners of football clubs these days have zero respect for the clubs and the history that they are inheriting. Completely against the bulk of the fans' interests which is mind-boggling to say the least. Changing from blue to red will have no impact on their popularity in Asia as they are a Championship club - maybe if they were in the Premiership they would have some reason to do it. Poor decision all round.

Hope it is fixed soon.
Guest
+1

Guest

This is a total abomination against the community spirit of sport. The way these investors so selfishly and blatantly sold out the clubs identity for their own profit with no regard for the fans whatsoever is absolutely inexcusable. I really hope people boycott all the new merchandise to the point where these guys have no choice but to revert back to the bluebird identity. In response to such an unceremonious and disrespectful change, fans need to ensure that the profits these assholes figured they would make from this change are not even close to being met. DO NOT BUY IT.
Guest
+1

Guest

I feel really really sorry for Cardiff City and my sympathy to their fans. No club deserve this. Very sad.
Yes, design is a very subjective matter that u can justify with whatever "smart" reason, but u should never substitute class & history.
I myself is Asian & I really don't see how changing a very original Bluebird to a red dragon can make Cardiff City more marketable for us in this region. Unless if they move their home to Kuala Lumpur maybe. Or by not having this Welsh team's motto written in Welsh language.. oh wait..

Yeay for doing business with Malaysia.
(QPR fans, hold your ground)
Guest

Guest

Quoting Macphisto:
If you dig back far enough most clubs no longer play in the colours they started off in. As for Cardiff, just enjoy being debt free milk this guy for all you can then censored him off and change back. A few years for red is worth a financial clean slate. There are some clubs that would kill for the opportunity you have been given.


I hate to say it but i agree. i just hope your right.
Guest
+4

Guest

I'm a Chelsea fan by birth, but I'll be writing a letter of complaint to the people who run Cardiff City. They have a complete lack of respect for the club and it's traditions. Every Cardiff fan has the right to feel aggrieved, and if I could I'd go protesting with them. Don't give up Cardiff fans, the bad guy always carls it in the end.
Guest
+3

Guest

I have to admit that I think this kit is disgraceful. Its like selling your granny to fund prostitution. If it was my club I would expect a protest. Everything about the club has been sold down tue river. I wouldn't stand for it
Guest

Guest

As much as i dislike the changes most people don't seem to realize that these guys have kept this club afloat. Rangers are on the verge of collapse and i'd bet my left leg that most of it's fans would wear a pink shirt next season if it meant having a team to actually support. Just a thought.
Bert
+2

Bert

I don't agree with it BUT I do think the best way of showing it is to not buy a single red shirt & evey1 buy the blue shirt (even if it does have that badge) - they will then see by the sales that they've made an error & bish bash bosh, back to blue next year!
Guest
+1

Guest

Strongly dislike Cardiff, but it still pisses me off that these Malaysians who know sweet f.a. about football have come in and changed the identity of a club. Admittedly we changed our colours back in the '60s to copy Real Madrid, but after being around for so long and being known as the 'Bluebirds' and building up a history, you can't change the complete identity of a club. What the owners don't understand is that it's not a "brand" it's life for some people. I'd rather be stuck in the championship for ever than totally have the identity of my club changed and lost.
Guest
+4

Guest

I'm Malaysian... but i disagree with what this guy did to Cardiff city, he maybe own the club.
but he has no right to make Cardiff as his own.. YOU just don't go to other country and change
their traditions.. YOU the one who should fit in with the community and their traditions..
and please remove MALAYSIA logo on the shirts, please......
Guest
+2

Guest

Quoting Amir:
I'm Malaysian... but i disagree with what this guy did to Cardiff city, he maybe own the club.
but he has no right to make Cardiff as his own.. YOU just don't go to other country and change
their traditions.. YOU the one who should fit in with the community and their traditions..
and please remove MALAYSIA logo on the shirts, please......


yeah amir..

i agree wit u..
Guest
+2

Guest

I cannot believe the Welsh fans of Cardiff are taking this lying down. What a horrible thing these Malaysian's have done to your club.

No fire in your belly's Cardiff City fans....could you imagine if Man United changed to Blue? Their fans would not let it happen.
Guest

Guest

Hang on a second. Didn't you all take the Glazier takeover lying down? And i believe NO ONE wanted the amount of debt they brought with them. And besides, if you support a team, you should do so through the bad times, not just the good times. And this IS a bad time.
Guest
-2

Guest

yeah!!
red mean winning..winning mean red..blue is nothing..but some blue sky..horayyyy..gud job owner..all the best..but if someday bluebirds will fly higher please come back to yur nest..if not..the red dragon will eat you..and all yur family..
Guest

Guest

Quoting Daz:
So Swansea and Cardiff have both rebranded to show off their welshness? If they are so 'welsh' why don't they play in the league of Wales then rather than the English leagues?

That old chestnut......
Guest

Guest

There wasn't a professional football league in Wales at the time each club was founded, so they decided to join the closest one that was in existence. They're not the only Welsh clubs to play in the English league system: Wrexham and Newport Country have played in the Football League, and Merthyr Tydfil have reached the highest level in the non-league pyramid. The only downside to their participation in the English League is that they're not allowed to compete in the Welsh Cup, and so cannot qualify for Europe via that route.
Guest

Guest

Not understanding ANY of you guys who will boycott the club. Yes, by all means boycott the shirt, cos I'm pretty sure they won't give a toss. But if you withdraw your support for the CARDIFF CITY team, how can you possibly call yourself a fan? Through thick and thin, you fickle bunch!
Guest
-1

Guest

Seriously its still the same club and history, all thats different is that the kits red and a new crest. As a Cardiff city fan i am excited of the prospect of playing world class teams every week and btw we have been trying to reach the prem for years now so i would thank the owners for giving us this massive opportunity
Guest

Guest

Still cannot believe this is happening, still in denial a little bit....hopefully the supporters groups kick up enough of a fuss that they reverse the red to our away kit although I'm certain VT has made his decision. Rumour is we have a black 3rd kit again this year. we need to KEEP CARDIFF BLUE
Guest

Guest

welcome to the real world, where money talks; and those without money should keeps their mouths shut.

if you pay millions to own something, you have every right to do what you want with it - absolutely.

if you cannot accept this reality, then go raise millions to buy out the current owners, or support another club that meets your needs.

i find it unacceptable that people have no understanding of what it takes to own a club, give no respect that owners are entitled to, and constantly whine about things that are the owners to decide.

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