Celtic Football Club is delighted to announce the unveiling for the first time of its new home kit, marking and celebrating the Club’s 125th anniversary.
The 2012/13 season is set to be a special one, as the Club will be celebrating 125 years of proud history. Nike has created special kits for this landmark anniversary, starting with a new home kit, which will be available here.
The hoop represents the history of Celtic, it represents the family, it is inclusive and should never be broken. With this kit, Nike has looked at ways to contemporise the Hoops in a clean and classic way.
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A Celtic home jersey traditionally has seven unbroken Hoops. This season, there are nine thinner hoops, linking back to the nine consecutive Scottish league titles Celtic won between 1965 and 1974. It is a record that has never been broken.
The jerseys have an anniversary crest, celebrating the Club’s 125th anniversary. The pattern around the crest is Celtic knot-work. This kind of design again ties back to the Celtic origins of the Club.
The jersey has a small Celtic mark at the outer back neck and marks the foundation year and the year of the anniversary at the inner back neck.
The new jersey is worn with white shorts with the Celtic knot-work detail printed on the side panels and with black socks with a green and white hoop, again to underline the Club’s heritage.
Main club sponsor Tennent’s Lager, a supporter of Scottish football for almost 40 years, has changed its branding on the Club’s home shirts to mark the club’s 125th Anniversary.
The logo will now appear below the club crest on the left breast of the shirt rather than across the chest as in previous seasons.
Tennent’s believe that the way in which the brand has been incorporated into the new strip is a fitting way to celebrate the Club’s 125th anniversary.
This move has been welcomed by the Club, and will be appreciated by the supporters who will wear this classic kit.
Steve Annand, Commercial Managing Director for Tennent Caledonian Breweries, said: “When we were approached about the new kit designs and talked through the sentiments behind this special anniversary for the club we wanted to play our part to help create what will become a truly classic Celtic shirt, we have achieved this in a positive way.
“The kit design is based on the original world-famous Hoops first worn in 1903 and we feel our branding fits this perfectly.”
Celtic Chief Executive Peter Lawwell said: "We´re very grateful to Tennent´s for the way in which they have recognised and shown such commitment to the Club´s 125th Anniversary season.
"It is magnificent that we will enter our 125th season as Champions of Scotland and we are sure that our supporters will enjoy celebrating this very important milestone.
“We have enjoyed an excellent relationship with Tennent’s during our very successful partnership and they are without doubt one of the finest brands with which we have had the privilege to work.
“Tennent´s have been one of the most important brands in Scottish football over a number of decades, we thank all those at Tennent´s for their support and we look forward to continuing this great relationship."
And the Chief Executive added: "Once again we are delighted with the fantastic design which our kit supplier Nike has developed.
“We have been grateful to enjoy a strong relationship with Nike, such a successful global sports brand. This has been a hugely beneficial partnership for the Club and our supporters and it is one we hope to continue for some time.”
The new Celtic home kit will be available here in July 2012.