AC Milan have revealed their new home kit for next season, which will be available here, on their official Facebook page.
The jersey and accompanying communications campaign have been designed to remind fans of the origins of one of the most famous football clubs in the world.
With a history that traces back to December 16, 1899, Associazione Calcio Milan has played 113 years of soccer, becoming one of the game's most successful clubs. The current Serie A Champions worked with adidas to create a new jersey that includes the Italian flag deeply embedded in the design alongside the traditional red and black club colors.
Included in the new design are five wide stripes, three black and two red. The polo-style collar returns to the jersey with "A.C. Milan" embroidery. Italy's flag is embedded into the the kit in vertical stripes between the five main stripes. The Italian flag is also repeated across the top of the shirt with green and red oblique inserts on the shoulders flanking the all-white color.
For the first time, the jersey will include both TECHFIT and FORMOTION technologies. TECHFIT muscle compression is knitted into the design of the fabric and FORMOTION helps achieve a perfect fit.
The new kit was debuted today when A.C. Milan picked up a victory over Atalanta in a key fixture for the season.
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Additionally, adidas launched a consumer campaign for fans based around the origins of A.C. Milan and the reasons the club was founded 113 years ago. Current players have been sent to symbolic sites in Milan (Castello Sforzesco, Colonne di San Lorenzo and San Siro stadium) to create three videos that retrace the steps of the club's creation.
On a December night in 1899 founding member Herbert Kiplin said, “We are a team of devils. Our colors are red as fire, and black, to invoke fear in our opponents”, and the campaign for the new jersey reflects this sentiment. The videos show key points in A.C. Milan history.
Thanks to James
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Comments
Looks very old school.
Black and red collar only. Keep with tradition.
It's still good though.I also heard the away shirt is gonna be awsome...
and Galliani mentioned that Milan will have a new yellow 3rd kit instead of the black one...anyone know anything bout that?
this shirt looks awful in the leaked pics but somehow looks pretty good here..
leaked away shirt:
http://i811.photobucket.com/albums/zz34/robertdenura/SENGKARUT%20MACEM-MACEM/5322280a.jpg
Totally agree with you about the leaked pics. I think it's because they got rid of the white lines between the stripes.
actually, if you look closely, there is still white lines between the stripes. it's just lighting effect
But cant shake off the thought of how much money they will rake in just by putting a white coller on
Like Trikots with Collars
That white collar is awful
black and red with a thick white collar, no, no.
I think this season was better, but this one is pretty good.
HORRIBLE!
This season's Milan kit looks really nice, possibly better than this one (i'll decide when seeing this one in person) but this to me would've looked nicer if it had gold lining alongside the black stripes rather than white or silver (not sure which it is :S)
Still a class kit
Quoting ant:
maybe its techfit
just wondering if AC milan fans prefer more red in the home kit or more black home, what is the tradition?
The collar should either be black or red and not as big
http://store.acmilan.com/en/ac-milan-home-jersey-12-13.html
I want to buy the Authentic one, but i don't see a difference between the regular Distribution one.
Is the only difference ClimaCool®?
They were going with the Old School Collar, so that is why it's big.
D&G is a very good Designer, so let them decide and not you.