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Fiorentina and Joma have unveiled new versions of their 2013-14 Home and Away shirts for the Florence-based club's Uefa Europa League campaign.

On these modified shirts, the domestic versions' club emblems on the shoulders are removed - owing to Uefa restrictions on club insignia - and replaced with extra golden trim and features and an Italian flag just below the collar on the back.

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The domestic sponsor, Mazda, does not appear, though Save The Children - the charitable partner - is placed below the number on the back on the players' shirts.

There is no Third shirt equivalent - the domestic/Serie A version has greater gold trim than the Home and Away counterparts and was produced in line with rules on European competition.

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Comments   

Guest
+12 #1 Guest 2013-08-24 12:10
Seems rather pathetic that UEFA has so many rules concerning the way in which a club celebrates its' footballing history/legacy.

You would have thought that Joma would have saved time, effort and money by making a kit that falls in line with the rules from the very beginning.

Either way all seems rather silly to me.
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Guest
+6 #2 Guest 2013-08-24 12:57
nice plain shirts dont c y the club just didnt settle on these as their jerseys instead of making extra money of the paying fans
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Guest
+10 #3 Guest 2013-08-24 15:56
The white away shirt is really classy.
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Guest
+10 #4 Guest 2013-08-24 16:25
Of course the Joma logo is terrible, but the shirt is actually not bad. Clean and classic.
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Guest
-10 #5 Guest 2013-08-24 23:11
'Europa League Kit' :D hang your head in shame Fiorentina
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Guest
+6 #6 Guest 2013-08-25 09:33
Quoting VTID:
Seems rather pathetic that UEFA has so many rules concerning the way in which a club celebrates its' footballing history/legacy.

You would have thought that Joma would have saved time, effort and money by making a kit that falls in line with the rules from the very beginning.

Either way all seems rather silly to me.

When it comes to sponsorship rulings on kits, UEFA take it to the extreme, all in the name of "protecting the interests of their own sponsors", allegedly.
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Guest
-15 #7 Guest 2013-08-25 14:19
purple is close enough to blue, ill take that as a tribute to the biggest club in the world rangers rather than celtic

u can b the effeminate rangers

WATP
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Guest
-10 #8 Guest 2013-08-25 19:57
the purple one is... awful... :o :-x
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Guest
0 #9 Guest 2013-08-26 17:21
why there is a stupid national flag on the back? using firenze coat of arms will be more suitable better. Italian seldom call themselves Italian, they will call the city/town that they come from instead. manufacturer doesn't understand such a culture.
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Guest
+1 #10 Guest 2013-08-26 17:23
for example, inter had a city logo on the back few seasons ago.
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Guest
+2 #11 Guest 2013-08-26 19:53
Quoting WATP NO SURRENDER:
purple is close enough to blue, ill take that as a tribute to the biggest club in the world rangers rather than celtic

u can b the effeminate rangers

WATP

too much free time sir, far too much.
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Guest
+3 #12 Guest 2013-08-26 23:30
I like these, simple and classy 8)
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Guest
+2 #13 Guest 2013-08-27 09:38
Why is the sponsor (mazda) missing?
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Guest
+1 #14 Guest 2013-08-27 09:49
That white kit is superb, very classy.
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Guest
+3 #15 Guest 2013-08-27 17:09
Quoting WATP NO SURRENDER:
purple is close enough to blue, ill take that as a tribute to the biggest club in the world rangers rather than celtic

u can b the effeminate rangers

WATP

The stupid ramblings of sevco fans on here :zzz
What are they reading about euro edition shirts anyway :-*
#zombies
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Guest
-4 #16 Guest 2013-08-27 21:10
Little known fact, but in Spain they call Fiorentina "el Violla" because they play in purple. Se, youv'e learned someting today!
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Guest
+3 #17 Guest 2013-08-28 14:16
Joma and Macron are doing a great job...
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Guest
+2 #18 Guest 2013-08-28 15:12
that's maybe because mazda only sponsors them in domestic campaign.

same case with tottenham.
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Guest
-1 #19 Guest 2013-08-31 00:53
Quoting WATP NO SURRENDER:
purple is close enough to blue, ill take that as a tribute to the biggest club in the world rangers rather than celtic

u can b the effeminate rangers

WATP


F^ck off gerdmuellersfoot
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Guest
+1 #20 Guest 2013-08-31 02:33
'Save the Children' under the number on the back?! Why didn't they just take the mazda logo off the Serie A kits and 'Save The Children' some money.
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Guest
+1 #21 Guest 2013-08-31 07:30
C`MON U RANGERS!!!!! :D
celtic= :-x
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